Connect Adobe Marketing Cloud to Qlik with Zero API Maintenance

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing suite designed for enterprise companies to effectively manage their digital marketing campaigns. With its robust set of tools, Adobe Marketing Cloud enables organizations to target audiences, optimize web and mobile experiences, analyze customer data, and manage cross-channel marketing efforts. By leveraging this powerful platform, large enterprises can streamline their marketing strategies, stay ahead of industry trends, and ultimately drive business growth.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform that empowers enterprise organizations to turn raw data into actionable insights. Qlik's associative analytics engine and AI-driven capabilities enable users to explore data from multiple sources, uncover hidden patterns, and discover valuable insights that drive informed decision-making. With its intuitive, user-friendly interface, Qlik allows enterprises to create customized, interactive dashboards and reports that facilitate data-driven decisions and drive business performance.

Connecting Adobe Marketing Cloud to Qlik

There are several ways to connect Adobe Marketing Cloud to Qlik to unlock the full potential of your marketing data:

  • Develop a custom API integration between Adobe Marketing Cloud and Qlik, allowing for real-time data transfer and seamless connectivity.
  • Utilize a third-party data connector for Qlik, such as Qlik Web Connectors, to import data from Adobe Marketing Cloud to Qlik. These connectors typically offer pre-built templates and simplified configuration options for easier setup and maintenance.
  • Export Adobe Marketing Cloud data to a file format supported by Qlik, such as CSV or Excel, and then manually import the data into Qlik for analysis and visualization.
  • Use an ETL (Extract, Transform, Load) tool to extract data from Adobe Marketing Cloud, transform it into a format compatible with Qlik, and load it into the Qlik platform.
  • Consider leveraging Improvado, an advanced marketing analytics platform that simplifies the process of connecting Adobe Marketing Cloud to Qlik by automating data extraction, transformation, and normalization, as well as providing additional benefits.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Adobe Marketing Cloud to Qlik with Improvado

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Qlik, as it offers several advantages over other methods:

  • It provides a complete data pipeline, automating the process of data extraction, transformation, and normalization to ensure accurate and consistent data is available in Qlik.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Adobe Marketing Cloud, allowing for more in-depth analysis and visualization in Qlik.
  • With Improvado, there's no need for manual data exports or custom API development, saving time and resources while reducing the risk of human error.
  • Improvado offers high-quality customer support, ensuring a seamless integration process and ongoing assistance as needed.

Summary of connection Adobe Marketing Cloud to Qlik

In summary, connecting Adobe Marketing Cloud and Qlik is a powerful way to combine marketing data with business intelligence and data visualization capabilities. By leveraging the Improvado platform, organizations can benefit from a scalable, customizable, and efficient solution that simplifies the process of data integration. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it an ideal choice for enterprise-level organizations seeking to optimize their marketing analytics. To learn more about how Improvado can help your organization connect Adobe Marketing Cloud to Qlik, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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