Connect Adobe Marketing Cloud to Chartio with Zero API Maintenance

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an integrated suite of digital marketing solutions designed for large enterprises. It offers a variety of tools for marketing automation, analytics, targeting, and more. Companies benefit from using Adobe Marketing Cloud by optimizing their digital marketing strategies, gaining a deeper understanding of their customers, and driving better business results.

What is Chartio?

Chartio is a powerful data visualization and business intelligence (BI) platform that allows enterprises to quickly and easily analyze their data. With an easy-to-use interface and a wide array of data connectors, Chartio enables companies to make data-driven decisions, track performance metrics, and uncover valuable insights. Businesses benefit from using Chartio by simplifying their data analysis process and making it accessible to everyone in the organization.

Connecting Adobe Marketing Cloud to Chartio

Connecting Adobe Marketing Cloud to Chartio can be accomplished using the following steps:

  • First, create an account on both Adobe Marketing Cloud and Chartio, if you haven't already.
  • Next, make sure to identify the specific Adobe Marketing Cloud products you want to connect (e.g., Adobe Analytics, Adobe Audience Manager, etc.).
  • Ensure you have the necessary API keys, credentials, and permissions to access the data you want to extract from Adobe Marketing Cloud.
  • Set up a data connector for Chartio Adobe Marketing Cloud. This can involve using a third-party ETL (Extract, Transform, Load) tool or writing custom code to extract data from Adobe Marketing Cloud to Chartio.
  • Map the data fields from Adobe Marketing Cloud to the corresponding fields in Chartio, making sure to match up the appropriate metrics and dimensions for visualization purposes.
  • Configure the data sync schedule to ensure your Adobe Marketing Cloud data is regularly updated in Chartio.
  • Finally, create custom dashboards and visualizations in Chartio to analyze your Adobe Marketing Cloud data and derive insights.
  • Alternatively, you can use Improvado as a more efficient and seamless way to connect Adobe Marketing Cloud to Chartio, without the need for complex coding or ETL tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Marketing Cloud to Chartio with Improvado

Improvado is the best solution for connecting Adobe Marketing Cloud to Chartio for several reasons. First, it provides a simple and efficient way to extract and load data from Adobe Marketing Cloud to Chartio without the need for custom code or third-party ETL tools. Improvado also offers a comprehensive data dictionary that simplifies the process of mapping metrics and dimensions between the two platforms.

Moreover, Improvado is built with scalability in mind, making it ideal for large enterprises that handle vast amounts of marketing data. Its customization capabilities ensure that it can adapt to the unique needs of each organization. Additionally, Improvado's customer support is top-notch, ensuring that you receive the assistance you need throughout the entire data integration process.

Summary of connection Adobe Marketing Cloud to Chartio

In conclusion, connecting Adobe Marketing Cloud and Chartio is a vital step for large enterprises aiming to optimize their marketing strategies and gain valuable insights. Improvado offers a seamless, scalable, and customizable solution for integrating these two platforms, allowing your organization to process large volumes of data and centralize marketing and sales data. With Improvado's exceptional customer support, you can be confident that help is always just a call away.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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