Connect Adform to Excel Power Query to Streamline Marketing Analytics

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What is Adform?

Adform is a leading digital advertising platform that helps large enterprises create, manage, and optimize digital advertising campaigns across multiple channels. It offers advanced targeting, real-time bidding, and comprehensive analytics, enabling marketers to deliver personalized, high-impact ads to their target audience. By using Adform, enterprise companies can benefit from improved ad performance, better ROI, and more efficient use of their advertising budget.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within Microsoft Excel, allowing users to connect to, combine, and transform data from various sources. Enterprise companies can benefit from using Excel Power Query to easily clean, format, and analyze large datasets, making it an invaluable tool for decision-makers looking to gain insights from their data. By connecting data sources like Adform to Excel Power Query, businesses can streamline their reporting and analysis processes, leading to more informed decision-making.

Connecting Adform to Excel Power Query

To connect Adform to Excel Power Query, follow these steps:

  • Log in to your Adform account and navigate to the Reports section.
  • Export the desired Adform data as a CSV or Excel file.
  • Open Excel and go to the Data tab.
  • Click on "Get Data" and select "From File" > "From Workbook" or "From CSV."
  • Browse to the location where you saved the Adform data file and select it.
  • Use the Power Query Editor to clean, format, and transform the data as needed.
  • Load the transformed data into Excel for further analysis and visualization.
  • Alternatively, use an advanced marketing analytics platform like Improvado to automate the data extraction and load process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adform to Excel Power Query with Improvado

Connecting Adform to Excel Power Query with Improvado offers several advantages over manual data extraction and transformation. Improvado is a marketing analytics platform capable of automating the entire data pipeline, from extraction to visualization. By using Improvado, you can easily extract metrics and dimensions from Adform and other data sources, normalize the data, and connect it to Excel Power Query for analysis and visualization.

Improvado offers a scalable, customizable solution that can handle large volumes of data, centralize marketing and sales data, and provide high-quality customer support. Its intuitive interface simplifies the data extraction process and eliminates the need for manual data handling, reducing the risk of errors and saving valuable time.

Summary of connection Adform to Excel Power Query

In summary, connecting Adform and Excel Power Query is a crucial step in streamlining your marketing data analysis and decision-making processes. By using Improvado, you can automate the data extraction, normalization, and connection process, ensuring accurate and up-to-date data for your analysis. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. To learn more about how Improvado can help you connect Adform to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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