There are thousands of marketing agencies out there, so it can be difficult to pin down the right agency for your business. is a lot like marriage — if you want the relationship to stand the test of time, you need to be compatible. Otherwise, a very costly separation may be in your future. Marketing agencies are not the same, they have different strengths, different sizes, different specializations like SEO/Content marketing, Social Media Marketing, or Public Relations, they cost differently. And they can generate leads and engage audiences in very different ways and with different levels of efficiency.