Data visualization

Reduce manual reporting time by 90%

No more logging into each ad platform 
to check campaign performance.

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500+ Pre-built connectors
Zero engineering required
Automated data normalization
Enterprise SLA

Visualize data using your favorite tools

Visualize data in the Improvado dashboard or any BI tool, such as Tableau, Looker, Google Data Studio, Excel or Google Sheets.

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Automate your reporting

Dashboards and reports

Improvado is an advanced marketing analytics solution

Be an independent marketer with all your data in one place

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Ad channels Report

Get a handle on your Ad channels and campaigns.

Measure and compare any metrics you need in one simple interface.

Detailed Statistics

Visualize your data via the reporting platform.

Fine-tune your campaigns and make a decision based on numbers.

Performance Details

Calculate Performance Metrics Automatically.

Choose how you want to calculate conversions from Google Analytics or from native Ad platforms, and the reporting tool will calculate everything for you.

Attribution Models

Track your user’s conversion paths and lead them to you.
Improve your marketing by understanding cross channel attribution.
See how each campaign is contributing toward budget and KPI.

White Label Client Portal

Present your selves your way! Make our tool your own with our white label service. 
Let users sign in to a system with your colors and logos, and let them explore their data on your platform.

Automate cross-channel normalization

Marketing Common Data Model is the data normalization layer that simplifies marketing analytics. Don’t waste time renaming and matching different dimensions and metrics across all your marketing platforms. With MCDM, all your metrics are unified and ready to explore.

Automated data normalization via Marketing Common Data Model
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Scott H
President
Scott H
President

Improvado does a great job at allowing for the flexibility of variable output demands.

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Read the case study

Improvado does a great job of allowing for the flexibility of variable

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G2 Crowd logo

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

Load standardized data to your dashboard