Documentation

Frequently Asked Questions (FAQ)

How quickly does an order start extraction after the manual trigger?

When an order is manually triggered, it enters a download queue on our side before synchronization begins. The extraction process starts once the order reaches the front of the queue. The wait time can vary depending on how busy the download queue is at that moment.

This queuing mechanism ensures orderly processing and optimal system performance, so your extraction will start as soon as possible based on queue availability.

How to connect a Data source?

You can connect any data source in two simple steps:

  1. Select a Data source on this page
  2. Authorize your account with the required credentials. The list of credentials depends on the authorization method: OAuth, Login & Password, Authorization that requires additional credentials (e.g., API Token)

The created connection will appear at the top of the Connected sources list. You can find a setup guide for a Data source on the right side of the Authorization page.

How to extract data from a Data source?

Click on the Extract button for the required Connection in the Connected sources list.

Then, you can set up the data extraction in four simple steps:

  1. Select accounts
  2. Choose Extraction templates
  3. Configure Extraction template
  4. ~Configure Extraction schedule
  5. ~Select the required dimensions & metrics
  1. Check the result

You can check out a more in-depth guide here.

How to select the right Extraction template?

Extraction template selection depends on the specific Data source and the type of data you want to extract. Here are some steps to help you choose the appropriate Extraction template:

  1. Consider the frequency of the data you want to extract (e.g., daily, weekly, monthly).
  2. Check the Improvado Data Dictionary for the available Report types.
  3. You can also use the new Extraction templates filter by dimensions & metrics in the second step of the Data extraction setup.

If you didn’t find the needed global Extraction template, you can create a custom one:

  1. Go to this page to create a new Extraction template.
  2. Look for a parent template that matches the data class you need.
  3. Configure the extraction template settings based on your requirements, such as historical data depth or specific parameters.

You can check out a more in-depth guide here.

How to connect a Destination?

You can connect any destination in two simple steps:

  1. Select a Destination on this page
  2. Set up the connection by filling in all required fields specific to each Destination

The created connection will appear at the top of the Connected destinations list.

You can check out a more in-depth guide here or find a setup guide for the specific Destination here.

What is Improvado's GDPR policy?

We acknowledge the importance of privacy and data protection regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and are committed to complying with these regulations and protecting the privacy of our customers' personal data.

We have implemented robust security measures and processes to ensure the confidentiality, integrity, and availability of personal data. We also provide our customers with transparency and control over their personal data, including the ability to access, rectify, and delete their data.

As part of our commitment to GDPR and CCPA compliance, we have appointed a Data Protection Officer (DPO) to ensure that our processes and procedures align with these regulations. Our DPO is available to answer any questions or concerns related to data protection and privacy. Please don't hesitate to reach out to our DPO at dpo@improvado.io.

At our company, we believe in the importance of trust and transparency with our customers. We are committed to maintaining the highest standards of privacy and security to protect our customers' personal data. By choosing to work with us, our customers can trust that their data is being handled with care and in compliance with GDPR and CCPA regulations.

How to enable auto extraction for new accounts?

You can check out a detailed guide here.

Is Improvado for me?
Improvado was built for a wide range of customers, with a focus from enterprise brands and agencies to SMBs and small to mid-sized agencies , that are in need of a better solution to manage marketing campaigns.
How to create a new Extraction template?

Click the Create a template button on the Extraction Templates page.Then, you can a new custom Extraction template in two simple steps:

  1. Select a Data source and give your template a name
  2. Configure the Extraction template - this step is similar to the third step of the Data extraction setup flow.

You can check out a more in-depth guide here.

Customize GA4 Extraction templates with any set of dimensions and metrics from the GA4 API

You can create custom Google Analytics 4 Extraction templates with flexible dimension settings and any set of compatible dimensions and metrics available in the GA4 API. Learn more here.

Can you show me the list of available Report types?

You can find an extensive overview of all common Report types by Data sources in the Improvado Data Dictionary. It includes metrics, properties, dimensions, etc.

If you didn’t find Report types you were looking for - you can create a request for a new Request type via the Service Desk.

How to re-load (backfill) my historical data?

You can check out a detailed guide here.

How to enable custom conversions?

You can enable custom conversions by setting the Load Dynamic Fields field to Yes on the third step of the Data extraction setup.

It allows Improvado to load dynamic fields from the platform, such as custom conversions, custom events, pixel data, and other fields unique to your accounts.

Note: Only certain Data sources and Report types support this feature.

Learn more here.

How long will it take me to aggregate all my data with Improvado?
Getting started is extremely simple. Choose the integrations you need from our list of over 200+ integration partners, map your metrics, and choose what you want to see in your new dashboard. All of this takes just minutes.
What if I have more questions?
Please fill in the form above or contact us via the online chat on this page.
How do I add a new field to a table automatically?

Follow these simple steps to be able to add new dimensions & metrics to the data schema of your Data Table:

  1. Click on the Settings tab on your Data Table page.
  2. Select Yes to have the option to add new dimensions and metrics on the extraction order configuration page.

Learn more here.

How long does it take to sync my account?

The list of Data source accounts is updated daily. You can also update the list of accounts by clicking the Sync Accounts button on the Connection Details page. The duration of the account synchronization depends on the Data source service processing speed and the size of the data.

How to check the freshness of my data?

To check the freshness of your data, you can refer to the Last update column in the Data Table. This column displays the timestamp of the last data sync.

  • The last update date of the Extraction order shows the freshness of the data extracted from your connected Data source to the Internal Improvado storage
  • The last update date of the Load order shows the freshness of the data loaded from Internal Improvado Storage to your Data Warehouse

You can also manually trigger a data sync by clicking the Sync data now button from the Data Table page. This will update the data with the latest information.

You can check out a more in-depth guide for Data Tables here.

How to make sure that the schema of the data table will not be changed? (How to freeze data schema?)

If you want to keep a fixed data schema of the Data Table, then follow these simple steps:

  1. Click on the Settings tab on your Data Table page.
  2. Set Add new fields after extraction to No to use the fixed data schema (to freeze data schema). In this case, no matter which dimensions and metrics were selected on the extraction order configuration page, they will not be added to the data table.

Learn more here.

What is Improvado?
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Facebook ads and Hubspot. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
Is there a limit of data sources?
Each of our existing integrations are available to use, and there is no limit to the number of APIs that you can integrate with.
Can you build a custom integration on request?
Yes. We do build custom integrations, and we do not charge for that.
What if one of my data sources isn’t available?
No problem at all. Let us know which data sources you need us to partner with and we will make it happen.
What reports feed a specific table?

You can find an extensive overview of all common Report types by Data sources in Improvado Data Dictionary. It includes metrics, properties, dimensions, etc. You can use filters to find all the necessary information for each Report type.You can also check the data structure of your Data Table by selecting the Data Preview tab on the Data Table Details page.

What is cohort analysis?
Cohort analysis takes the data from an eCommerce platform, web application, or online game and breaks users into related groups for analysis. These related groups, or cohorts, usually share common characteristics within a defined time-span.
Does Improvado have any limitations?
We often tell our clients, it is not a matter of “if” we can solve something, it is “how”. Improvado specifically builds bespoke solutions for our clients. You can connect as many data sources as you need, as well as add an unlimited number of users to your Improvado account.
What are the best ways to apply cohort analysis?
Cohort analysis generates a useful report that helps businesses understand seasonality, customer lifecycle and the long-term health of a business.
Can I get a free trial?
Yes, you can. Keep in mind, Improvado is made for marketers by marketers, so it’s not a self-service platform. We have a team of analysts who will set up your marketing data for you and ensure it works as expected. Each client is guided by a dedicated manager from the start of their project. That’s why we only offer free trials to clients who would definitely benefit from Improvado. Please fill in the form above to schedule a demo call with our team.
What is your pricing model?
We provide different pricing models for different kinds of companies because we want to be flexible for you. We don’t provide a one-size-fits-all solution, and we don’t want you to pay for features you won’t use. With this in mind, we tailor our pricing to your needs and your expected volumes.
How can I find out the price of your platform?
The process is pretty straightforward. Just fill in the contact form on this page and schedule a call with our team for a time that works for you. After that call, our team will discuss your needs with our in-house data analysts and sales engineers. Next, a custom pricing offer will be created that is just perfect for your specific use case. Additional steps may be added to this workflow in rare cases where more data is required for us to provide an accurate and suitable quote.
How do I keep track of all of my custom metrics?
Group each of your custom metrics together, tie them together with one metric name, and group them together for a cohesive view.
Why Integrate Facebook Ads and Hubspot?
Joining Facebook ads and Hubspot data allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Can you accomodate custom conversion types?
Standardizing your metrics from the multiple platforms you use is one of improvado's greatest strengths. Our interface allows you to see all of the metrics being tracked and map them to a single metric for accurate reporting.
How to join Facebook Ads and Hubspot data?
To connect Facebook Ads and Hubspot you can follow Hubspot's guide on the topic. It requires you to create a Facebook Ads account and make several clicks to get your data from Facebook to Hubspot. However, if you want to streamline all data from both platforms to a single dashboard, you have to find a full-fledged ETL solution or build one on your own.