Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.
We have over 200+ integrations and counting and can build out new integrations upon request.
Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.
First, data is collected from different platforms and normalized by the Improvado ONE module. We call it the ONE module because our Improvado's universal REST API consolidates data from all of your connected data sources into ONE. The service works at a low level, behaving like a proxy.
This means, you only need one API instead of dozens to:
ONE module simplifies scaling, error unification and reduces upkeep.
After data is extracted, data transformation takes place. This includes joining tables, renaming metrics and mathematical calculations that result in a deeper and more complex data structure than the raw data initially extracted by ONE module.
Transformed data is then loaded into either the Improvado database or an external data storage solution specified by the client:
(S3, Google BigQuery, Redshift, PostgreSQL, etc.).
The ability to load data to external data storages is perfect for companies who want to store their data on their own infrastructure or who already have their own data processing solutions.
Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 100 types of data sources and makes them connected in a few clicks.
Connect multiple data sources and make them look like a single virtual database. You can use improvado.io data warehouse built on PostgreSQL or connect your own data warehouse.
Improvado.io offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.
You can use it directly with your favourite Business Intelligence Tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with improvado.io mapping tool.