Today, buyers use tons of touchpoints to interact with brands. Omnichannel analytics helps companies find prospective channels and optimize campaigns.
Analytics maturity models provide a roadmap to advanced analytics infrastructure. We'll review the popular maturity models and all of the maturity stages.
Learn about Big Data marketing use cases and examine Big Data marketing strategies backed by real-world examples.
Data discrepancy is a huge issue for analysts. In this post, we’ve answered why Facebook Ads and Google Analytics data discrepancies exist.
Today’s market offers a range of data integration tools for various purposes. We’ve compiled a list of the top data integration tools to help you choose the right one
Revenue growth is the essential indicator of a company’s success. We’ve gathered 34 revenue growth insights so you can build your own state-of-the-art revenue dashboard.
The ecommerce niche had its ups and downs in 2021. Here's our list of ecommerce trends for 2022 with expert opinions to help you rock in the new year.
Report automation helps marketers save time for their primary tasks. In this post, you’ll learn everything on how to automate marketing reporting.
We’ve compiled a list of the best analysis software so you can choose the one with the features that match your requirements.
Learn how data ingestion accelerates analysis workflow. We'll dive into the concept of data ingestion and figure out how it can be helpful to your business.
Data-driven campaigns are the future of marketing. In this post, we'll dive into the concept of data-driven marketing and explore its value for businesses.
In this post we’ll discuss the role of data harmonization in performance marketing, how this process works, and all components of data harmonization.
We've analyzed a range of enterprise marketing platforms to help you find the one that will skyrocket your marketing performance in 2021.
This guide explains marketing data centralization and how to centralize marketing data in your storage.
Learn how to streamline data from Snowflake to Tableau using ETL for marketing data or Snowflake functionality.
As a company that deals with marketing automation on a daily basis, we, at Improvado, have to stay on top of marketing trends across all industries. Recently, our data analysts decided to process the data we’ve accumulated lately. Having analyzed information about marketing spendings across *30,000* US-based companies, *42,000* British companies, and *45,000* companies that are members of the European Union we’ve drawn up some conclusions created this report. Our dataset constantly gets new updates, so we’ll make this report evergreen and refresh its contents every quarter.