Data governance tools help analysts act upon large data sets of vague insights. We explain how to choose a data governance tool that meets your needs.
Learn how to navigate privacy-centric marketing environment, and move from cookie-based analytics to cookieless attribution.
Data normalization is a rock-solid way to turn raw data into actionable insights. We explain why normalization is essential and how to normalize your data.
Managing multiple Google Ads accounts is a pain in the neck for marketers. We explain how to manage all your accounts from a single dashboard.
Meta description: Improvado explains all benefits of Display and Video 360 and its advantages over other programmatic advertising platforms.
In this article, Improvado covers all marketing data cleansing stages, best practices, and shares advice on the best tools to clean the dirty data.
This article explains what marketing data cleansing is, why marketers need data hygiene to achieve granular insights, and the challenges of this process.
Looking to go hard with your digital advertising? You might want to take advantage of this compilation of media kits from 30 popular publishers.
How to merge first-party data with customer-level insights without violating privacy policies? Google Ads Data Hub is the answer. Learn more in our post.
We explained how cross-channel marketing campaigns help companies reach out to their audiences. Find insightful examples and stats in our blog.
Here's a review of the best 11 dat mapping tools and their comparative analysis. Choose the right tool for your business and handle data at scale.
Marketing performance measurement is a common struggle for many marketing teams. Learn how to track your performance with these seven steps.
Improvado explains how to use ClickHouse to deliver cost-efficient warehousing services and why this solution has the best performance among rivals.
Improvado joins the Partner Exchange program from MeasureMatch to enhance professional services and deliver quality services faster.
Today, buyers use tons of touchpoints to interact with brands. Omnichannel analytics helps companies find prospective channels and optimize campaigns.
Analytics maturity models provide a roadmap to advanced analytics infrastructure. We'll review the popular maturity models and all of the maturity stages.
Learn about Big Data marketing use cases and examine Big Data marketing strategies backed by real-world examples.
Data discrepancy is a huge issue for analysts. In this post, we’ve answered why Facebook Ads and Google Analytics data discrepancies exist.
The top 15 data integration tools based on customer reviews for any company size and needs: enterprises, mid-sized companies, and small businesses.
Revenue growth is the essential indicator of a company’s success. We’ve gathered 34 revenue growth insights so you can build your own state-of-the-art revenue dashboard.
The ecommerce niche had its ups and downs in 2021. Here's our list of ecommerce trends for 2022 with expert opinions to help you rock in the new year.
Report automation helps marketers save time for their primary tasks. In this post, you’ll learn everything on how to automate marketing reporting.
We’ve compiled a list of the best analysis software so you can choose the one with the features that match your requirements.
Learn how data ingestion accelerates analysis workflow. We'll dive into the concept of data ingestion and figure out how it can be helpful to your business.
We'll dive into the concept of data-driven marketing: explore its value for businesses, use cases, and 6 easy steps to build a data-driven campaign today.
In this post we’ll discuss the role of data harmonization in performance marketing, how this process works, and all components of data harmonization.
We've analyzed a range of enterprise marketing platforms to help you find the one that will skyrocket your marketing performance in 2021.
This guide explains marketing data centralization and how to centralize marketing data in your storage.
Learn how to streamline data from Snowflake to Tableau using ETL for marketing data or Snowflake functionality.
Improvado’s ad spend report highlights paid ads trends across 145 industries, uncovers spending patterns, and informs about the global state of marketing.
ETL processes revolutionize business analytics and automate manual data operations. Learn how you can transform your business with an ETL solution.
Learn the math behind pricing models and performance metrics for digital media and how they can increase your bottom line: CPM, CPC, CPA, CTR, CR, ROI.
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