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Emarsys
Salesforce
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Boost Your Marketing with Emarsys and Salesforce Seamless Integration

Unify Your Customer Data for Personalized Marketing and Enhanced Sales Performance with Emarsys + Salesforce

How it works

Integrate Emarsys and Salesforce into Improvado in minutes, not hours.

1

Extract

Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.

2

Transform

Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.

3

Load

Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.

Streamlining data from Emarsys

Emarsys is a cloud-based marketing automation platform designed to help businesses deliver personalized customer experiences across multiple channels. It offers advanced segmentation, AI-driven product recommendations, and automated email, SMS, and push notification campaigns. With Emarsys, marketers can create targeted workflows that respond to real-time customer behaviors, improving engagement and conversion rates.

In an industry where 64% of marketers lack tools to measure true ROI, Emarsys provides robust analytics and attribution models that clarify campaign performance. Additionally, its integration with Improvado accelerates data aggregation, enabling a 5× faster time-to-insight. This combination empowers marketing teams to optimize strategies based on comprehensive, actionable data rather than assumptions.

Streamlining data from Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations manage sales, service, and marketing processes efficiently. By centralizing customer data, it enhances collaboration and improves decision-making across teams, driving increased revenue and customer satisfaction.

Businesses using Salesforce benefit from streamlined workflows and better insights into customer behavior. Integrating Improvado with Salesforce reduces weekly reconciliation from 8 hours to 30 minutes, significantly saving time and boosting operational efficiency.

Dashboards

How dashboards improve the analysis process

The Emarsys + Salesforce dashboard provides a unified view of customer data and campaign performance, enabling efficient decision-making. It cuts audit prep time by 60% through automated data consolidation and reporting. Users can track real-time engagement metrics across channels, ensuring timely adjustments. Additionally, the dashboard integrates sales and marketing insights, offering a comprehensive understanding of customer journeys and campaign impact.

  • Automated reports reduce manual data handling and errors
  • Real-time tracking of multi-channel campaign performance
  • Combined sales and marketing metrics for holistic analysis
FAQ

Frequently asked questions

What are the key benefits of integrating Emarsys with Salesforce?

Integrating Emarsys with Salesforce enables unified customer profiles and personalized marketing campaigns based on CRM data, improving customer engagement and sales conversion rates.

How does the data synchronization between Emarsys and Salesforce work?

Data sync happens in near real-time or scheduled batches, syncing contacts, leads, and campaign responses to ensure both platforms reflect the latest customer interactions accurately.

What steps are involved in setting up the Emarsys and Salesforce integration?

Setup requires API credentials from both platforms, configuring data mappings, and testing sync processes; tools like Improvado can simplify data extraction and transformation during this phase.

Can Improvado enhance the Emarsys and Salesforce integration?

Yes, Improvado automates data aggregation from Emarsys and Salesforce, transforming it into actionable insights for marketing analytics without manual effort.

Is the Emarsys-Salesforce integration suitable for small businesses?

Absolutely; the integration scales well and provides small businesses with a cost-effective way to leverage CRM data for targeted email campaigns and customer retention.

Cross-platform

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