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Unify Your Customer Data for Personalized Marketing and Enhanced Sales Performance with Emarsys + Salesforce
Integrate Emarsys and Salesforce into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Emarsys is a cloud-based marketing automation platform designed to help businesses deliver personalized customer experiences across multiple channels. It offers advanced segmentation, AI-driven product recommendations, and automated email, SMS, and push notification campaigns. With Emarsys, marketers can create targeted workflows that respond to real-time customer behaviors, improving engagement and conversion rates.
In an industry where 64% of marketers lack tools to measure true ROI, Emarsys provides robust analytics and attribution models that clarify campaign performance. Additionally, its integration with Improvado accelerates data aggregation, enabling a 5× faster time-to-insight. This combination empowers marketing teams to optimize strategies based on comprehensive, actionable data rather than assumptions.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations manage sales, service, and marketing processes efficiently. By centralizing customer data, it enhances collaboration and improves decision-making across teams, driving increased revenue and customer satisfaction.
Businesses using Salesforce benefit from streamlined workflows and better insights into customer behavior. Integrating Improvado with Salesforce reduces weekly reconciliation from 8 hours to 30 minutes, significantly saving time and boosting operational efficiency.
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The Emarsys + Salesforce dashboard provides a unified view of customer data and campaign performance, enabling efficient decision-making. It cuts audit prep time by 60% through automated data consolidation and reporting. Users can track real-time engagement metrics across channels, ensuring timely adjustments. Additionally, the dashboard integrates sales and marketing insights, offering a comprehensive understanding of customer journeys and campaign impact.
Integrating Emarsys with Salesforce enables unified customer profiles and personalized marketing campaigns based on CRM data, improving customer engagement and sales conversion rates.
Data sync happens in near real-time or scheduled batches, syncing contacts, leads, and campaign responses to ensure both platforms reflect the latest customer interactions accurately.
Setup requires API credentials from both platforms, configuring data mappings, and testing sync processes; tools like Improvado can simplify data extraction and transformation during this phase.
Yes, Improvado automates data aggregation from Emarsys and Salesforce, transforming it into actionable insights for marketing analytics without manual effort.
Absolutely; the integration scales well and provides small businesses with a cost-effective way to leverage CRM data for targeted email campaigns and customer retention.
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