Connect StackAdapt to MS Excel for Unbiased Marketing Insights

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What is StackAdapt?

StackAdapt is a leading programmatic advertising platform that helps enterprise companies optimize their digital advertising campaigns by providing access to native, display, and video ad inventory. By leveraging advanced targeting capabilities, real-time bidding, and machine learning, StackAdapt enables businesses to reach the right audience at the right time, driving higher engagement and ROI. With its robust analytics and reporting features, marketers can gain valuable insights into ad performance, optimize campaigns, and make data-driven decisions.

What is MS Excel?

MS Excel is a powerful spreadsheet application widely used by enterprise companies for data analysis, visualization, and reporting. Its robust features like data manipulation, formulas, and functions enable users to organize, analyze, and present large volumes of data in a user-friendly manner. With the ability to create custom charts, graphs, and pivot tables, MS Excel provides businesses with the tools they need to gain valuable insights, make data-driven decisions, and streamline their operations. Additionally, MS Excel's integration capabilities allow users to connect with various data sources, facilitating efficient data management and analysis.

Connecting StackAdapt to MS Excel

Connecting StackAdapt to MS Excel involves several steps:

  • First, export your StackAdapt data in a format compatible with MS Excel, such as CSV or Excel file format.
  • Next, open MS Excel and import the exported StackAdapt data by navigating to the "Data" tab and selecting "From Text/CSV" or "From Workbook," depending on the exported file format.
  • After importing the data, organize and format it as needed. You may want to create pivot tables, charts, or graphs to visualize the data and gain insights.
  • Keep in mind that this manual process might require regular updates to maintain the connection between StackAdapt and MS Excel. An alternative is using a data connector or integrating with a data extraction tool like Improvado to automate the process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting StackAdapt to MS Excel with Improvado

Improvado is the best solution for connecting StackAdapt to MS Excel, as it simplifies and automates the entire data pipeline. From data extraction and transformation to normalization and visualization, Improvado handles everything for you, saving time and effort. With its pre-built StackAdapt connector, Improvado eliminates the need for manual data exports and imports, allowing you to sync your data in real-time. Furthermore, Improvado provides access to a comprehensive data dictionary containing all available metrics and dimensions, ensuring that you have complete visibility into your StackAdapt data within MS Excel.

Summary of connection StackAdapt to MS Excel

In summary, connecting StackAdapt and MS Excel can be a manual process requiring regular updates, but using Improvado streamlines the process and provides a scalable, customizable solution. With Improvado's ability to process large volumes of data, you can centralize your marketing and sales data and enjoy high-quality customer support. To learn more about how Improvado can help you connect StackAdapt to MS Excel, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
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