Connect Data from StackAdapt to Domo

You can get your StackAdapt data into Domo to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data and then analyze it.

StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.

Domo

Domo is an excellent business intelligence tool and provides you with the widest data set as well as connector support. Domo delivers a unique and fantastic set of social collaboration features too. Domo is a powerful and reliable cloud-based platform which connects to over 500 data sources and provides you with more than 300 valuable interactive charts and dashboards along with native apps for mobile platforms. The BI tool was created in order to help businesses find viable and effective solutions to some of the most pervasive and complex business challenges.

Extracting data

Before loading your data into Domo, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them. Google Ecommerce's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes.Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

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Preparing data

Once you've enabled an integration it's time to create a tracking link.1. First, select an ad format. For App Install or App Engagement campaigns you'll want to select the App Only format. For Search or Display campaigns where the user should go to web if they don't have the app, then you should select Cross-Platform Search or Cross-Platform Display. Product Links are for shopping or dynamic remarketing campaigns. 2. At this point you need to name your link. Select something that will make it easy to find if you need it later. Your Ad Format and Ad Partner should be selected already, but feel free to choose one if they aren't. It's important that you select the right Ad Partner for analytics later on. Click Configure Options to continue. 3. This is your chance to add deep link data and analytics tags. Analytics tags are important for later segmentation, so click the Analytics sub tab to add a Channel and Campaign value.

Loading data

In order to import or export data you must first have a DataSet created. Create a DataSetImport data into a DataSetCreate a Personalized Data Permission (PDP) policy for a DataSetAfter creating a DataSet, you can continue to import data if needed or create multiple PDP policies to filter specific data within a DataSet for various sets of users.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Domo. Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming. Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data. Thankfully, StackAdapt’s API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears. And keep in mind that, as with most codes, once you write it, you will need to maintain it. In case StackAdapt changes its API, or if the API sends a field containing a data type that your code does not recognize, you might have to change the script.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done! Thankfully, products like Improvado were developed to move data from StackAdapt to Domo automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Domo.