Connect Shopify to Metabase for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is Shopify?

Shopify is a leading e-commerce platform that enables businesses to create online stores, manage inventory, and process transactions. Enterprise companies benefit from using Shopify as it offers a scalable and customizable solution, allowing businesses to grow and adapt their online presence with ease. Shopify also integrates with various marketing tools and platforms, providing a seamless way to analyze and optimize marketing campaigns.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that makes it easy for enterprises to analyze their data and gain insights. Metabase offers a user-friendly interface, allowing non-technical users to create reports and dashboards without the need for complex SQL queries. Enterprises benefit from using Metabase as it helps them make data-driven decisions, streamline operations, and improve overall business performance.

Connecting Shopify to Metabase

Connecting Shopify to Metabase can be achieved through the following steps:

  • Export data from Shopify: Use the built-in export functionality in Shopify to extract data in CSV or Excel format.
  • Prepare the data: Clean and transform the exported data to ensure it's in a format that can be easily imported into Metabase.
  • Import data into Metabase: Use Metabase's native data import feature or a third-party tool to import the prepared data into Metabase.
  • Create and configure a data source: In Metabase, set up a new data source and configure it to connect to the imported Shopify data.
  • Visualize the data: Use the Metabase dashboard and reporting tools to create visualizations and gain insights from your Shopify data.
  • Alternatively, use Improvado: Instead of manually connecting Shopify to Metabase, you can use Improvado's data extraction and load solution for a more streamlined and efficient process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Shopify to Metabase with Improvado

Improvado is the best solution for connecting Shopify to Metabase due to its robust and efficient data pipeline. By using Improvado, you can automate the entire process of extracting, transforming, and loading data from Shopify to Metabase. It also provides a comprehensive list of metrics and dimensions that can be automatically extracted from Shopify, allowing you to focus on analyzing and visualizing the data instead of managing the connection process. In addition, Improvado offers scalability and customization, making it an ideal choice for large enterprises with complex data needs. Its dedicated customer support ensures that any technical issues are resolved quickly, minimizing downtime and improving overall efficiency.

Summary of connection Shopify to Metabase

In summary, connecting Shopify and Metabase can be a complex process, but Improvado simplifies it by automating the entire data pipeline. By using Improvado, you can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. It also enables you to centralize all your marketing and sales data, making it easier to analyze and visualize the data in Metabase. To learn more about how Improvado can streamline your data integration process, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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