Visualization platforms
/
Grafana

Connect Grafana Data — Monitoring Insights Unified

Extract dashboard metrics, alerts, and monitoring data from Grafana. Centralize infrastructure insights in your data warehouse or BI tools.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Real-time marketing data integration for Grafana

Improvado extracts marketing data from 500+ platforms and loads it into Grafana-compatible data sources including ClickHouse, PostgreSQL, and MySQL. The platform provides real-time data streaming for critical marketing metrics, enabling live Grafana dashboards that update as campaigns run. API connections handle authentication automatically and manage rate limits to ensure consistent data flow. Marketing teams can monitor campaign performance in real-time without manual data exports.

Grafana Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Grafana + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Standardized metrics for Grafana visualization

Improvado's Marketing Common Data Model (MCDM) normalizes marketing data before loading into Grafana data sources. Campaign metrics from different platforms use consistent field names and units, enabling accurate cross-platform comparisons in Grafana panels. This standardization eliminates the need to create separate dashboards for each marketing platform. Teams can build unified Grafana dashboards that display Google Ads, Facebook, and email metrics side by side with confidence in data accuracy.

Use Cases

What users ask their Grafana integration

Cross-channel
Monitor real-time campaign spend and conversions across all platforms in single Grafana dashboard
Manual → real-time
Budget optimization
Set up Grafana alerts for campaign budget thresholds and performance anomalies automatically
4 hrs → 15 min
Executive reporting
Create executive Grafana dashboards showing marketing ROI trends across all channels
6 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What data sources does Improvado support for Grafana integration?
+
Improvado loads marketing data into Grafana-compatible databases including ClickHouse, PostgreSQL, MySQL, and InfluxDB. The platform optimizes data structures for Grafana's query patterns and visualization requirements.
Can I create Grafana alerts based on marketing data from Improvado?
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Yes, you can set up Grafana alerts for any marketing metrics including campaign spend limits, conversion rate drops, and performance anomalies. Improvado provides the normalized data that Grafana's alerting system can monitor continuously.
How fast does marketing data appear in Grafana dashboards?
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Most marketing data refreshes every hour, with real-time streaming available for select high-priority platforms. Grafana dashboards automatically display updated metrics as soon as data loads into the connected data source.
Does Improvado provide pre-built Grafana dashboards for marketing data?
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Improvado provides dashboard templates and panel configurations optimized for marketing metrics. These templates include common visualizations for campaign performance, attribution analysis, and ROI tracking that you can customize for your needs.
Can I combine marketing data with other business metrics in Grafana?
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Absolutely, Improvado's normalized marketing data can be joined with existing business data in your Grafana data sources. This enables comprehensive dashboards showing marketing performance alongside sales, support, and operational metrics.
What marketing platforms work with Grafana through Improvado?
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Improvado supports 500+ marketing platforms including Google Ads, Facebook Ads, LinkedIn, Twitter, Salesforce, HubSpot, Mailchimp, and major web analytics tools. All data flows into Grafana-accessible tables with consistent formatting.