Branch Data Integration - Connect Mobile Attribution Data
Connect Branch's mobile attribution and deep linking data to your data warehouse or BI platform through Improvado's automated integration. Transform mobile app performance data into actionable insights across your marketing stack.
Key Takeaways Connect Branch to your data warehouse
Improvado connects directly to Branch's API to extract mobile attribution, deep linking, and user journey data automatically. The integration pulls campaign performance metrics, install data, and revenue attribution without manual exports. Data refreshes run on your preferred schedule, ensuring your mobile app analytics stay current. All Branch data flows seamlessly into your chosen destination.
From connection to autonomous action in three steps
Connect
Connect your Branch account via API key from your Branch dashboard. Improvado syncs deep link performance, attribution data, and user journey metrics across all campaigns.
Ask
Ask questions like 'Which deep links have the highest unmatched click rates?' or 'Show me attributed revenue by link for our paid social campaigns' or 'Compare match rates across iOS and Android for Q1'.
Act
The agent creates new deep links with custom parameters, updates routing rules for existing links, configures attribution windows, and flags links with declining match rates or unusual traffic patterns.
What teams ask their AI agent about Branch
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare mobile app install costs across Facebook, Google, and TikTok campaigns in one dashboard
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Optimize mobile ad spend by connecting Branch attribution to lifetime value data
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Report mobile app growth metrics to executives with automated weekly dashboards
Your AI agent analyzes Branch data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Branch — it acts on it
Read
Pulls deep link click data, match rates, attributed conversions, revenue by link, user journey flows, platform breakdowns (iOS/Android/web), campaign attribution, and unmatched click volumes from your Branch account.
Write
Creates new deep links with custom naming and UTM parameters, updates link routing logic, modifies attribution windows, configures fallback URLs, and adjusts link metadata for campaign tracking.
Monitor
Watches for match rate drops below thresholds, unusual spikes in unmatched clicks, attribution discrepancies between platforms, broken link destinations, and performance anomalies across deep link campaigns.
Query, write, and monitor Branch through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Link Name | Clicks | Match Rate |
|---|---|---|
| spring-sale-2024 | 312,847 | 76.2% |
| new-arrivals-march | 198,432 | 71.8% |
| loyalty-rewards-q1 | 156,209 | 68.4% |
| flash-sale-weekend | 124,567 | 79.1% |
| holiday-promo | 94,318 | 58.3% |
Send Branch data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Branch as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Branch data can Improvado extract?
How often does Branch data sync with my data warehouse?
Can I combine Branch data with other mobile attribution platforms?
Does the integration support Branch custom events?
What destinations work with Branch data?
How does Improvado handle Branch data transformations?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Branch today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.