Connect Branch to Power BI to Make Data-Driven Decisions

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What is Branch?

Branch is a leading mobile measurement and deep linking platform that helps large enterprises optimize their mobile marketing campaigns. By providing unified mobile attribution and powerful marketing analytics, Branch enables companies to gain insights into the effectiveness of their mobile marketing efforts, measure the ROI of their campaigns, and drive better user experiences. With Branch, enterprise organizations can better understand their customers, improve their mobile app acquisition strategies, and increase user engagement.

What is Power BI?

Power BI is a business intelligence tool designed for large enterprises to visualize and analyze their data. With a suite of powerful features, including real-time dashboards, interactive reports, and data visualizations, Power BI helps companies make data-driven decisions, identify trends, and uncover insights. By connecting to a wide range of data sources, Power BI allows organizations to consolidate and analyze their data in one place, empowering users to create customized reports and visualizations that can be easily shared across teams.

Connecting Branch to Power BI

  • Setting up Branch API Access: In order to connect Branch to Power BI, you will first need to set up API access in the Branch dashboard. This will allow you to retrieve the necessary data from your Branch account.
  • Exporting Data from Branch: Once you have enabled API access, you can export the data you want to visualize in Power BI. This might include user acquisition data, app engagement metrics, or marketing campaign performance.
  • Preparing Data for Power BI: Before you can import data from Branch to Power BI, you may need to clean and transform the data to ensure it is in a format that can be easily used in Power BI. This may involve converting JSON data to CSV, removing unnecessary columns, or aggregating data for easier analysis.
  • Connecting to Power BI: In Power BI, you can then connect to the exported data using the Power BI data connector. This will allow you to import the data into Power BI and begin creating visualizations and reports.
  • Creating Visualizations and Reports: Once the data is imported, you can use Power BI to create interactive visualizations and reports that help you uncover insights and make data-driven decisions.
  • Using Improvado for a Seamless Connection: Instead of manually connecting Branch to Power BI, you can use a platform like Improvado to simplify the process. Improvado extracts data from Branch and loads it into Power BI, automating much of the data preparation and connection steps.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Branch to Power BI with Improvado

Improvado is an advanced marketing analytics platform that offers a seamless solution for connecting Branch to Power BI. By providing a complete data pipeline from data extraction to data visualization, Improvado streamlines the process of integrating Branch with Power BI. With Improvado, you can access a wide range of metrics and dimensions from Branch, ensuring you have all the data you need to create powerful visualizations and reports in Power BI. In addition, Improvado's platform offers advanced features such as data transformation, normalization, and centralization, making it the ideal choice for enterprise organizations looking to unlock the full potential of their marketing data.

Summary of connection Branch to Power BI

In summary, connecting Branch to Power BI allows large enterprises to harness the power of their mobile marketing data and gain valuable insights. By using a platform like Improvado, organizations can benefit from a scalable, customizable solution that streamlines the data integration process and ensures high-quality data visualization. With Improvado's ability to process large volumes of data and centralize marketing and sales information, companies can make data-driven decisions with confidence. To learn more about how Improvado can help you connect Branch and Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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