Connect Branch to Google Sheets to Eliminate Human Error

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What is Branch?

Branch is a mobile marketing and attribution platform that helps large enterprises optimize their mobile growth strategies. It provides comprehensive attribution data, deep-linking capabilities, and powerful analytics for app developers, marketers, and product managers. By using Branch, enterprise companies can better understand user behavior, measure marketing campaign performance, and drive higher user engagement and retention rates.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that enables enterprise companies to create, edit, and collaborate on spreadsheets in real-time. It offers an array of powerful features, such as data analysis, chart creation, and conditional formatting, making it an ideal tool for managing and visualizing data. Its seamless integration with other Google Workspace applications and external platforms allows organizations to streamline workflows, improve collaboration, and make data-driven decisions more efficiently.

Connecting Branch to Google Sheets

Connecting Branch to Google Sheets can be achieved through a variety of methods:

  • Manually exporting Branch data as CSV files and importing them into Google Sheets. This process requires regular updates and can be time-consuming, especially for larger data sets.
  • Using Google Apps Script to create custom scripts that fetch data from Branch's API and import it into Google Sheets. This method requires technical knowledge and might not be suitable for everyone.
  • Utilizing third-party data connector tools that automate the data extraction and import process. These tools can help save time and effort but may have limitations in terms of customization and scalability.
  • Choosing a comprehensive solution like Improvado to connect Branch to Google Sheets. Improvado streamlines the entire data pipeline, from data extraction and transformation to visualization. It offers a more efficient, scalable, and customizable way of accessing and visualizing Branch data in Google Sheets compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Branch to Google Sheets with Improvado

Improvado is the best solution to connect Branch to Google Sheets for several reasons:

  • It automates the data extraction process, eliminating the need for manual updates and reducing the risk of errors.
  • Improvado's platform is highly customizable, allowing users to select the metrics and dimensions they need to extract from Branch and import into Google Sheets.
  • It supports a wide range of data connectors, making it easy to centralize data from multiple marketing and sales platforms.
  • Improvado is built for large enterprises, ensuring that it can handle large volumes of data and scale with your organization's needs.
  • The platform offers exceptional customer support, helping users with their data integration and visualization needs.

Summary of connection Branch to Google Sheets

In conclusion, connecting Branch to Google Sheets can be achieved through various methods, but using Improvado offers the most efficient, scalable, and customizable solution. Improvado automates the entire data pipeline, from extraction to visualization, while providing users with the ability to select the specific metrics and dimensions they need. Additionally, Improvado's support for a wide range of data connectors makes it easy to centralize marketing and sales data. To learn more about how Improvado can help your organization connect Branch to Google Sheets and streamline your data analysis process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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