Connect Branch to Excel Power Query Without SQL

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What is Branch?

Branch is a leading mobile marketing and deep linking platform that helps enterprise companies drive user engagement, improve conversion rates, and optimize marketing efforts. By providing a unified solution for linking apps, websites, and other digital touchpoints, Branch enables businesses to create seamless customer experiences and measure their success with advanced analytics. With Branch, large enterprises can gain valuable insights into user behavior, attribute conversions to specific marketing channels, and make informed decisions to maximize ROI.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool integrated with Microsoft Excel, used by enterprise companies to clean, manipulate, and analyze large datasets. Power Query simplifies the process of importing data from multiple sources, transforming and reshaping it to fit the needs of a business, and automating complex data preparation tasks. By leveraging Excel Power Query, organizations can derive actionable insights from their data, create interactive visualizations, and make data-driven decisions to drive growth and efficiency.

Connecting Branch to Excel Power Query

Connecting Branch to Excel Power Query can be achieved through the following steps:

  • Export data from Branch: Begin by exporting the desired data from your Branch dashboard. This can be done by selecting the appropriate metrics and dimensions, and then saving the data as a CSV or Excel file.
  • Import data into Excel Power Query: Open Excel Power Query and import the data file you saved from Branch. You can do this by clicking on the "Data" tab in Excel, selecting "From File," and then choosing the appropriate file format.
  • Transform data: Once the data is imported, use Power Query's powerful transformation tools to clean, manipulate, and reshape the data to fit your analysis needs. This may include filtering, sorting, or aggregating the data, as well as adding calculated columns or merging data from multiple sources.
  • Create visualizations: After transforming the data, use Excel's built-in visualization tools to create interactive charts and graphs that help you uncover insights and trends in your Branch data.
  • Automate data refresh: To keep your Branch data up-to-date in Excel Power Query, you can set up a data refresh schedule. This will ensure that your visualizations and analysis are always based on the latest information from Branch.
  • Alternatively, consider using a dedicated data connector like Improvado to streamline the process of connecting Branch to Excel Power Query. Improvado provides a more efficient and scalable solution, allowing you to extract, transform, and load data automatically, without the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Branch to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Branch to Excel Power Query, as it offers several key advantages over manual data extraction and transformation methods. With Improvado, you can automate the entire process of data extraction, transformation, and visualization, saving time and resources while ensuring data accuracy. The platform provides a centralized solution that can handle large volumes of data, making it highly scalable for large enterprises. Additionally, Improvado offers a comprehensive data dictionary that includes all available metrics and dimensions from Branch, simplifying the process of selecting and transforming data for analysis. Finally, Improvado's dedicated customer support team is available to assist with any questions or issues that may arise during the integration process, ensuring a seamless experience for users.

Summary of connection Branch to Excel Power Query

In summary, connecting Branch and Excel Power Query is a powerful way to gain insights from your mobile marketing data and drive better decision-making. By leveraging Improvado's advanced data extraction and transformation capabilities, you can simplify the process of importing Branch data into Excel Power Query, create interactive visualizations, and automate data refreshes to ensure your analysis is always up-to-date. With Improvado's scalable, customizable platform and high-quality customer support, you can centralize your marketing and sales data for easy access and analysis. To learn more about how Improvado can help you unlock the full potential of your Branch data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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