ViHub Data Integration — Video Analytics Simplified
Connect ViHub and let AI agents query campaign impressions, conversions, and video performance alongside Google Ads and Facebook in unified reports.
Key Takeaways Connect ViHub integration in minutes
Improvado connects directly to ViHub's API to extract your campaign performance data automatically. The platform pulls metrics including impressions, clicks, conversions, and cost data without manual intervention. Data refreshes run on customizable schedules, ensuring your reports always reflect current performance. Setup requires only API credentials and takes less than 10 minutes.
Unified ViHub data across all platforms
Improvado normalizes ViHub data using the Marketing Common Data Model (MCDM) to ensure consistency across all your advertising platforms. Campaign names, metrics, and dimensions align with data from Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without manual data mapping. Your team can compare ViHub performance against other channels using identical metric definitions.
Data objects and fields Improvado extracts from ViHub
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA CPM status |
| Ad Group | impressions clicks CTR spend conversions status |
| Ad | impressions clicks spend CTR video_views format |
| Placement | impressions clicks spend conversions placement_type |
From connection to autonomous action in three steps
Connect
Authenticate ViHub in seconds. Improvado automatically normalizes campaigns, spend, ROAS, impressions, clicks, and conversions alongside 1000+ marketing and sales data sources in a unified schema.
Ask
Ask questions in plain English. Surface ViHub campaign performance, conversion rates, cost per click, daily spend trends, impression share, click-through rates, and audience-level ROAS breakdowns instantly.
Act
The agent pauses underperforming campaigns, adjusts budgets, updates bid strategies, and clones high-performers directly in ViHub. Every write operation is logged with full audit trails and governance controls for compliance.
What teams ask their AI agent about ViHub
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare ViHub campaign ROI against Google Ads and Facebook in unified dashboards
Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.
Optimize ViHub budget allocation using cross-channel performance data
Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining ViHub metrics with overall marketing performance
Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read ViHub — it compares video ROI across channels
Read
Pull campaign names, spend, ROAS, impressions, clicks, conversions, CPA, CTR, daily budgets, bid strategies, audience segments, and conversion events from ViHub with full historical and real-time access.
Write
Pause or activate campaigns, update daily budgets, adjust bids, clone campaign structures, modify audience targeting parameters, and set conversion goals directly in ViHub through governed agent actions.
Monitor
Monitor ROAS drops below thresholds, CPA spikes above targets, budget pacing anomalies, conversion rate changes, impression share losses, and spending velocity alerts with real-time notifications and automatic interventions.
AI agents calculate ViHub campaign ROI and compare cost-per-conversion with Google Video and Facebook video ads to recommend budget shifts. They track video completion rates and click-through patterns, then correlate with website conversion data. Agents monitor daily spend pacing and alert when ViHub campaigns exceed budget targets or underdeliver impressions.
| Campaign | Spend | ROAS |
|---|---|---|
| APAC_Retarget_Q1 | $8,340 | 1.9x |
| UK_Cold_Audience_Feb | $7,215 | 2.4x |
| CA_Broad_Expansion | $6,890 | 2.7x |
| ANZ_Interest_Target | $5,620 | 2.1x |
| DE_Lookalike_Test_v3 | $5,340 | 2.6x |
Send ViHub data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ViHub as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What ViHub metrics does Improvado extract?
How often does ViHub data refresh in Improvado?
Can I connect multiple ViHub accounts to Improvado?
What destinations work with ViHub data from Improvado?
Does Improvado transform ViHub data automatically?
How long does ViHub integration setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your ViHub today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.