ViHub Data Integration — Video Analytics Simplified

Connect ViHub and let AI agents query campaign impressions, conversions, and video performance alongside Google Ads and Facebook in unified reports.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to ViHub

What's driving the spike in CPA across my ViHub campaigns this week?

Your average CPA jumped 41.2% to $67.80. The main culprit is campaign APAC_Retarget_Q1 — it's spending $8,340 with only 94 conversions and a 1.9x ROAS, well below your 3.5x target.

Pause APAC_Retarget_Q1 and reallocate that budget to my top two ROAS performers

Done. Paused APAC_Retarget_Q1 and increased daily budgets for US_Prospecting_Tier1 and EU_Lookalike_March by $4,170 each. Projected blended ROAS improvement: +0.8x.

Trusted by data-driven teams

1,000+

Integrations

200+

ViHub Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect ViHub integration in minutes

Improvado connects directly to ViHub's API to extract your campaign performance data automatically. The platform pulls metrics including impressions, clicks, conversions, and cost data without manual intervention. Data refreshes run on customizable schedules, ensuring your reports always reflect current performance. Setup requires only API credentials and takes less than 10 minutes.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the ViHub API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor ViHub through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified ViHub data across all platforms

Improvado normalizes ViHub data using the Marketing Common Data Model (MCDM) to ensure consistency across all your advertising platforms. Campaign names, metrics, and dimensions align with data from Google Ads, Facebook, and 500+ other sources. This standardization enables cross-platform analysis without manual data mapping. Your team can compare ViHub performance against other channels using identical metric definitions.

ViHub API v1 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from ViHub

Object	Fields
Campaign	spend impressions clicks conversions CPA CPM status
Ad Group	impressions clicks CTR spend conversions status
Ad	impressions clicks spend CTR video_views format
Placement	impressions clicks spend conversions placement_type

How it works

From connection to autonomous action in three steps

Connect

Authenticate ViHub in seconds. Improvado automatically normalizes campaigns, spend, ROAS, impressions, clicks, and conversions alongside 1000+ marketing and sales data sources in a unified schema.

Ask

Ask questions in plain English. Surface ViHub campaign performance, conversion rates, cost per click, daily spend trends, impression share, click-through rates, and audience-level ROAS breakdowns instantly.

Act

The agent pauses underperforming campaigns, adjusts budgets, updates bid strategies, and clones high-performers directly in ViHub. Every write operation is logged with full audit trails and governance controls for compliance.

Use Cases

What teams ask their AI agent about ViHub

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare ViHub campaign ROI against Google Ads and Facebook in unified dashboards

Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.

6 hrs → 20 min

Improvado Agent Cross-channel

Optimize ViHub budget allocation using cross-channel performance data

Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining ViHub metrics with overall marketing performance

Your AI agent analyzes ViHub data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

AI Agent Access

Your agent doesn't just read ViHub — it compares video ROI across channels

Read

Pull campaign names, spend, ROAS, impressions, clicks, conversions, CPA, CTR, daily budgets, bid strategies, audience segments, and conversion events from ViHub with full historical and real-time access.

Write

Pause or activate campaigns, update daily budgets, adjust bids, clone campaign structures, modify audience targeting parameters, and set conversion goals directly in ViHub through governed agent actions.

Monitor

Monitor ROAS drops below thresholds, CPA spikes above targets, budget pacing anomalies, conversion rate changes, impression share losses, and spending velocity alerts with real-time notifications and automatic interventions.

AI agents calculate ViHub campaign ROI and compare cost-per-conversion with Google Video and Facebook video ads to recommend budget shifts. They track video completion rates and click-through patterns, then correlate with website conversion data. Agents monitor daily spend pacing and alert when ViHub campaigns exceed budget targets or underdeliver impressions.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · ViHub

You

Show campaigns with ROAS below 3.0x and spend above $5k this month

Underperforming Campaigns

Campaign	Spend	ROAS
APAC_Retarget_Q1	$8,340	1.9x
UK_Cold_Audience_Feb	$7,215	2.4x
CA_Broad_Expansion	$6,890	2.7x
ANZ_Interest_Target	$5,620	2.1x
DE_Lookalike_Test_v3	$5,340	2.6x

5 campaigns · $33,405 total spend · avg 2.3x ROAS

You

Pause all five campaigns and notify the team in Slack

Campaigns Paused

Estimated savings: $11,200/week

Destinations

Send ViHub data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with ViHub as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What ViHub metrics does Improvado extract?

Improvado extracts campaign performance data including impressions, clicks, conversions, cost metrics, and audience demographics. The platform also pulls creative performance data and attribution metrics. All data points are available for custom reporting and analysis.

How often does ViHub data refresh in Improvado?

Data refreshes occur automatically based on your configured schedule, typically every 1-24 hours. You can customize refresh frequency based on reporting needs. Real-time data is available for urgent campaign optimizations.

Can I connect multiple ViHub accounts to Improvado?

Yes, Improvado supports multiple ViHub account connections within a single workspace. Each account's data remains separate while enabling consolidated reporting. This works well for agencies managing multiple client accounts.

What destinations work with ViHub data from Improvado?

ViHub data integrates with BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. BI tools like Tableau, Power BI, and Looker connect directly to your warehouse. Custom destinations are available through API endpoints.

Does Improvado transform ViHub data automatically?

Yes, Improvado applies the Marketing Common Data Model to normalize ViHub metrics and dimensions. This ensures consistency with other advertising platforms in your data stack. Custom transformations are available for specific business requirements.

How long does ViHub integration setup take?

Initial setup takes 5-10 minutes with API credentials from your ViHub account. Data extraction begins immediately after authentication. Historical data backfill typically completes within 2-4 hours depending on account size.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your ViHub today

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