Search Ads 360 (Beta) integration with Improvado
Get enterprise search campaign data, cross-channel attribution, and automated bidding insights from Google Search Ads 360. Unify paid search performance with display, social, and offline conversions in your BI platform.
Top performer: Brand campaigns at 8.1x ROAS.
Key Takeaways What your AI agent gets from Google Search Ads 360 (Beta)
Enterprise Search Campaign Data Extraction
Improvado pulls Campaign performance across Google, Bing, and Yahoo with spend, conversions, and ROAS, Floodlight conversions with cross-channel attribution, automated bidding strategy performance, audience targeting metrics, and budget allocation across engines. We capture impression share, quality score, conversion paths, and attribution model comparisons for enterprise search management.
From connection to autonomous action in three steps
Connect
Authenticate Google Search Ads 360 (Beta) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Search Ads 360 (Beta) in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Your agent doesn't just read Google Search Ads 360 (Beta) — it acts on it
Read
Pull metrics, dimensions, and trends from Google Search Ads 360 (Beta) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Search Ads 360 (Beta) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Search Ads 360 (Beta) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Search Ads 360 (Beta) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Search Ads 360 (Beta) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.