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Unify your customer data with HubSpot and Iterable for smarter, targeted marketing campaigns.
Link Hubspot and Iterable data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses streamline operations and improve customer engagement. Its CRM system centralizes contact management, while marketing automation tools enable personalized email campaigns and lead nurturing. Notably, the platform's reporting dashboards integrate data from multiple sources, addressing a critical issue: 89% of marketers say inconsistent data causes misalignment between teams.
To enhance data reliability and analysis, HubSpot supports integration with Improvado, a data aggregation tool that consolidates marketing metrics from diverse channels. This connection reduces manual data handling, resulting in 5× faster time-to-insight. By combining HubSpot’s native features with Improvado’s capabilities, organizations can maintain accurate, unified datasets that drive informed decision-making across marketing and sales departments.
Iterable is a growth marketing platform designed to help businesses create, execute, and optimize personalized campaigns across multiple channels. By combining customer data with real-time automation, it enables targeted messaging that drives higher engagement and boosts revenue.
Companies benefit from improved campaign efficiency and data-driven insights, reducing manual effort and increasing ROI. Its integration with Improvado eliminates 99% of discrepancies, ensuring accurate marketing analytics and streamlined reporting.
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Integrate Hubspot and Iterable data into a unified dashboard that simplifies your marketing analytics. This setup offers clear visualizations and real-time tracking to support informed decisions. Experience 40-65% lower marketing analytics costs by consolidating platforms without losing insight.
This integration connects Hubspot's CRM with Iterable's marketing automation, enabling synchronized customer data and streamlined campaign management.
You start by authenticating both platforms via API keys, then configure data flows in either platform or use a solution like Improvado to automate syncing without manual coding.
Syncing ensures up-to-date customer profiles, improves segmentation accuracy, and enhances personalized marketing efforts across channels.
Sync frequency varies by setup, but tools like Improvado allow near real-time or scheduled syncing to keep marketing data fresh and actionable.
Yes, Improvado consolidates marketing data from both platforms into custom dashboards, making it easier to analyze campaign performance and ROI.
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