Connect Yandex to Looker Studio to Make Data-Driven Decisions

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What is Yandex?

Yandex is a leading internet company in Russia, providing a range of services such as search, e-commerce, and online advertising. For large enterprises, Yandex offers a comprehensive suite of digital marketing tools, including Yandex.Direct for search advertising and Yandex.Metrica for web analytics. By leveraging Yandex's vast data sources, businesses can gain valuable insights into customer behavior and optimize their marketing strategies for maximum impact.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and business intelligence (BI) platform that enables enterprises to visualize and explore their data in real-time. With its intuitive interface and robust data modeling capabilities, Looker Data Studio allows users to create custom dashboards and reports to suit their specific needs. By harnessing the power of Looker Data Studio, enterprises can gain a deeper understanding of their business performance, identify trends and opportunities, and make data-driven decisions to drive growth and profitability.

Connecting Yandex to Looker Studio

Connecting Yandex to Looker Data Studio can be achieved in several ways. Here are the steps to follow:

  • Export Yandex data in a compatible format, such as CSV or JSON.
  • Use a custom script or third-party tool to transform and normalize the data to match Looker Data Studio's schema requirements.
  • Load the transformed data into a storage solution supported by Looker Data Studio, such as Google BigQuery, Amazon Redshift, or Snowflake.
  • Create a connection within Looker Data Studio to the data storage solution containing the Yandex data.
  • Build custom reports and dashboards in Looker Data Studio to visualize and analyze the Yandex data.
  • Consider using Improvado, an advanced marketing analytics platform, to simplify and automate the entire process of connecting Yandex to Looker Data Studio. Improvado's data extraction and load capabilities eliminate the need for manual data export, transformation, and load processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex to Looker Studio with Improvado

Improvado is the best solution to connect Yandex to Looker Data Studio because it provides a seamless, automated, and customizable data pipeline. With Improvado, you can easily extract data from Yandex and load it into Looker Data Studio without the need for manual data export or transformation. Improvado's platform handles the data extraction, transformation, and normalization process, ensuring your data is ready for visualization and analysis in Looker Data Studio.

Furthermore, Improvado offers a comprehensive data dictionary that outlines the metrics and dimensions that can be automatically extracted from Yandex, making it easy to select the data points you need for your reports and dashboards. By choosing Improvado as your data connector for Looker Data Studio and Yandex, you can save time, reduce errors, and optimize your marketing data analysis process.

Summary of connection Yandex to Looker Studio

In summary, connecting Yandex and Looker Data Studio is essential for enterprises looking to gain valuable insights from their marketing data. Improvado offers a scalable, customizable, and efficient solution for connecting these two platforms. With its ability to process large volumes of data, centralize marketing and sales data, and provide high-quality customer support, Improvado streamlines the process of data extraction, transformation, and visualization. To learn more about how Improvado can help you connect Yandex to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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