Connect Yandex to Looker for Real-Time Data Flow

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What is Yandex?

Yandex is a leading internet company in Russia, offering a wide range of search, e-commerce, and advertising services. Enterprises benefit from Yandex's robust advertising platform, which enables targeted marketing campaigns, access to a vast audience, and detailed analytics to optimize ad spending. Yandex is also recognized for its innovative AI technology, providing valuable insights to drive better decision-making and enhance overall marketing strategies.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that enables organizations to explore, analyze, and visualize data in real-time. With its powerful data modeling language, LookML, Looker provides a flexible and customizable solution for enterprise companies to create and share interactive dashboards, generate reports, and inform data-driven decisions. Looker's compatibility with numerous data sources and its ability to handle large data volumes make it an ideal choice for organizations seeking to gain valuable insights from their marketing data.

Connecting Yandex to Looker

Connecting Yandex to Looker involves a series of steps to ensure seamless data syncing and visualization:

  • First, determine the specific Yandex data you want to analyze and visualize in Looker. This may include metrics such as ad impressions, clicks, costs, and conversions, as well as dimensions like campaign name, device type, and geographical location.
  • Next, set up a data connector for Looker Yandex, which will enable the data transfer between the two platforms. You may need to use a third-party integration tool or create a custom-built solution.
  • Once the data connector is set up, extract data from Yandex to Looker by configuring the extraction settings, such as date range and frequency. You can also apply filters and transformations to your data during extraction to ensure it is clean and ready for analysis.
  • After extraction, load the Yandex data into Looker, where it can be stored in a data warehouse or directly imported into a Looker dashboard for analysis and visualization.
  • Create Looker reports and dashboards that display your Yandex data according to your specific requirements, using Looker's intuitive drag-and-drop interface and powerful visualization tools.
  • Regularly sync your Yandex data with Looker to ensure the most up-to-date information is available for analysis and decision-making.
  • Consider using Improvado as an alternative to manual connection methods for a more efficient and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex to Looker with Improvado

Improvado is an advanced marketing analytics platform that simplifies the process of connecting Yandex to Looker. By offering a complete data pipeline solution, Improvado extracts, transforms, and normalizes your Yandex data, ensuring it's ready for visualization in Looker. With Improvado, you can automatically extract a wide range of metrics and dimensions from Yandex, eliminating the need for manual data manipulation and saving valuable time. Additionally, Improvado centralizes your marketing and sales data, enabling you to track and analyze performance across multiple channels in one unified dashboard. This streamlined approach allows for better decision-making and more efficient use of marketing resources.

Summary of connection Yandex to Looker

In summary, connecting Yandex and Looker can provide valuable insights and improve decision-making for enterprise companies. Improvado stands out as the ideal solution for this integration due to its scalability, customization options, and ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, ensuring a holistic view of your organization's performance. Additionally, the platform boasts high-quality customer support, ensuring you have the assistance you need to make the most of your Yandex and Looker integration. To learn more about Improvado's capabilities and how it can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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