Connect Yandex Display to MS Excel to Eliminate Human Error

Yandex Display is a powerful advertising platform that enables large enterprises to reach their target audience through display ads. By leveraging advanced targeting options and a vast network of publishers, Yandex Display helps companies maximize their ROI on advertising campaigns. These capabilities make it an essential tool for businesses looking to expand their online presence and drive sales effectively.

MS Excel is a widely-used spreadsheet application that provides businesses with robust data analysis and reporting capabilities. With its versatile features, MS Excel enables enterprises to manipulate, analyze, and visualize large volumes of data, making it an indispensable tool for informed decision-making. Additionally, MS Excel's collaborative nature allows teams to work together seamlessly, enhancing productivity and efficiency across departments.

To connect Yandex Display to MS Excel, follow these steps:

• Export raw data from Yandex Display in a CSV or XLSX format by navigating to the "Reports" section of the platform and selecting the desired metrics and dimensions.
• Save the exported file to your local machine or cloud storage solution.
• Open MS Excel and import the data by selecting "Data" from the top menu, followed by "Get Data" and "From File" options. Locate and select the saved file to complete the import process.
• Organize and format the imported data in MS Excel to create a clear and actionable dashboard. This step may require manual effort to clean and structure the data according to your requirements.
• Alternatively, automate data extraction and load by using a data connector for MS Excel Yandex Display, such as Improvado, which simplifies the process and minimizes manual intervention.

Connecting Yandex Display to MS Excel with Improvado offers several advantages over manual methods:

• Improvado automates data extraction, transformation, and normalization, eliminating the need for cumbersome manual processes and reducing errors.
• With Improvado, you can access a comprehensive data dictionary containing automatically extracted metrics and dimensions from Yandex Display, streamlining report creation.
• Improvado's scalable solution easily accommodates large volumes of data, ensuring seamless integration with enterprise-level systems and requirements.
• Improvado offers unparalleled customization options, allowing you to tailor data connections and visualizations to meet your specific needs.
• Improvado's dedicated customer support team is readily available to address any issues or concerns, ensuring a smooth and efficient integration process.

In summary, connecting Yandex Display and MS Excel can provide valuable insights for enterprise businesses, enabling data-driven decision-making and optimized marketing efforts. By using Improvado, companies gain a scalable, customizable solution with high-quality customer support. The platform's ability to process large volumes of data and centralize marketing and sales data further enhances its value for enterprises. To learn more about how Improvado can streamline your marketing data integration, book a call with one of our experts today.