Connect Yandex Display to Looker Automatically

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What is Yandex Display?

Yandex Display is a powerful advertising platform that allows large enterprises to create and manage display campaigns across a vast network of websites. By leveraging Yandex Display, companies can reach a broad audience, increase brand awareness, and drive conversions with highly targeted ads. With its advanced targeting options, real-time bidding, and comprehensive reporting tools, Yandex Display is an essential marketing data source for enterprise businesses seeking to optimize their online advertising strategies.

What is Looker?

Looker is a cutting-edge data analytics and business intelligence (BI) solution designed for large enterprises. With its powerful data visualization capabilities, Looker enables decision-makers to gain insights from their data quickly and efficiently. Users can create custom dashboards, explore data in real-time, and collaborate on reports to make data-driven decisions. Looker's flexible architecture allows for seamless integration with a wide range of data sources, making it an ideal tool for businesses looking to centralize and analyze their marketing and sales data.

Connecting Yandex Display to Looker

Connecting Yandex Display to Looker involves several steps:

  • Export data from Yandex Display: To begin, you'll need to export your Yandex Display data in a format that is compatible with Looker, such as a CSV or JSON file.
  • Store the exported data: Once you've exported your data, store it in a cloud storage solution or a data warehouse that Looker supports, such as Google Cloud Storage or Amazon S3.
  • Create a custom data connector in Looker: Develop a custom data connector for Looker to access your stored Yandex Display data. This process requires knowledge of Looker's API and scripting languages like Python or Ruby.
  • Configure Looker to connect to your data: Add your data source to Looker by providing the necessary configuration details, such as the API key, data warehouse credentials, and data schema.
  • Import data from Yandex Display to Looker: Use Looker's data import tools to load your Yandex Display data into your Looker account, where you can begin visualizing and analyzing it.
  • Alternatively, use Improvado to simplify the process: With Improvado's advanced marketing analytics platform, you can easily extract, transform, normalize, and visualize your Yandex Display data in Looker without the need for custom development or extensive technical knowledge.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Yandex Display to Looker with Improvado

Improvado is the best solution for connecting Yandex Display to Looker for several reasons:

  • Seamless integration: Improvado offers a pre-built connector that eliminates the need for custom development, making the process of connecting Yandex Display to Looker quick and easy.
  • Extensive metrics and dimensions: With Improvado, you can access a wide range of metrics and dimensions from Yandex Display, ensuring you have all the data you need for in-depth analysis and visualization.
  • Automated data transformation and normalization: Improvado's platform handles the complex process of transforming and normalizing your Yandex Display data, ensuring it's ready for visualization and analysis in Looker.
  • Scalability: Improvado is built to handle the needs of large enterprises, making it an ideal solution for organizations with high data volumes and complex data integration requirements.
  • Expert support: Improvado provides high-quality customer support to help you troubleshoot any issues and ensure a smooth integration process.

Summary of connection Yandex Display to Looker

In summary, connecting Yandex Display to Looker can be a complex process, but with Improvado, you can simplify and streamline the integration. By leveraging Improvado's advanced marketing analytics platform, you can benefit from seamless connectivity, scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables you to centralize your marketing and sales data, making it easier than ever to visualize and analyze your Yandex Display data in Looker. To learn more about how Improvado can help you connect Yandex Display to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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