Connect Skai to Excel Power Query for Unbiased Marketing Insights

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What is Skai?

Skai is a leading marketing analytics platform used by enterprise companies to gain insights into their marketing performance. By leveraging artificial intelligence and machine learning, Skai helps businesses optimize their marketing strategies, make data-driven decisions, and improve ROI. This powerful platform offers a wide range of capabilities, including campaign management, budget allocation, and advanced reporting, making it an invaluable tool for large organizations looking to streamline their marketing efforts.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and reporting tool that enables enterprise companies to easily connect, manipulate, and analyze data from various sources. With its user-friendly interface and robust functionality, Excel Power Query allows businesses to create custom reports, automate data refreshes, and visualize their data in meaningful ways. By using Excel Power Query, large organizations can save time, improve data accuracy, and make smarter decisions based on real-time insights.

Connecting Skai to Excel Power Query

Connecting Skai to Excel Power Query can be accomplished through several methods, such as:

  • Using Skai's API to directly query data and import it into Excel Power Query. This method requires some technical expertise, but it provides flexibility in choosing the data you want to import.
  • Exporting Skai data in a CSV or Excel format and then importing it into Excel Power Query using the built-in import functionality. This is an easy method but may require manual updates if data changes frequently.
  • Creating an OData connection between Skai and Excel Power Query. This method provides a seamless connection and allows for real-time data synchronization but may require additional setup and configuration.
  • Utilizing third-party tools or connectors to bridge the gap between Skai and Excel Power Query. These tools simplify the data integration process but may come with additional costs and limitations.
  • Choosing a comprehensive marketing analytics platform like Improvado to extract and load data from Skai to Excel Power Query. Improvado offers a scalable, customizable, and efficient solution that eliminates the need for manual data manipulation or complex API integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Skai to Excel Power Query with Improvado

Improvado provides a seamless solution for connecting Skai to Excel Power Query, offering a number of benefits compared to other methods. With Improvado's automated data pipeline, you can easily sync data from Skai to Excel Power Query without requiring technical expertise or manual data manipulation. The platform covers the entire data pipeline, from data extraction to transformation and visualization, making it an all-in-one solution for your marketing analytics needs.

One of the key advantages of using Improvado is the ability to customize the data you want to import into Excel Power Query. Improvado's data dictionary provides a comprehensive list of metrics and dimensions available from Skai, allowing you to choose the exact data you need for your analysis. Furthermore, Improvado can handle large volumes of data, ensuring that you can analyze and visualize your marketing performance without limitations.

Improvado also offers exceptional customer support and a user-friendly interface, making it an ideal choice for enterprise companies looking to connect Skai to Excel Power Query. With Improvado, you can centralize your marketing and sales data, streamline your reporting process, and gain actionable insights to drive your business forward.

Summary of connection Skai to Excel Power Query

In conclusion, connecting Skai and Excel Power Query is a crucial step for enterprise companies looking to leverage their marketing data and make data-driven decisions. Improvado provides a comprehensive, scalable solution for syncing Skai with Excel Power Query, offering customization, exceptional customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain valuable insights and maximize your marketing ROI. To learn more about how Improvado can help you connect Skai to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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