Skai API Data Integration

Connect Skai via Kenshoo V3 API and let AI agents query campaign metrics, keyword performance, and audience data across search, social, and commerce.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Skai API (Kenshoo V3 API)

Show me the top 5 campaigns by ROAS in the last 30 days across all our Skai accounts.

Your top performers are driving 6.2x average ROAS with $127K total spend. Brand Search leads at 8.4x ROAS, followed by Shopping Retargeting at 7.1x. Three campaigns are above your 5.5x target.

Increase budgets by 25% on campaigns above 6x ROAS and pause anything below 2x.

Budget adjustments applied to 8 campaigns. Increased daily spend caps on 5 high-performers by $3,200 total. Paused 3 underperformers spending $890/day. Changes take effect within 15 minutes.

Trusted by data-driven teams

1,000+

Integrations

200+

Skai API (Kenshoo V3 API) Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Skai platform via Kenshoo V3 API

Improvado connects to Skai through the Kenshoo V3 API to extract comprehensive advertising performance data across search, social, and commerce channels. The integration pulls campaign metrics, keyword performance, audience data, and conversion tracking from all Skai-managed accounts and platforms. API-level access provides granular data including bid adjustments, quality scores, and automated optimization results. Data extraction covers Google Ads, Microsoft Ads, Facebook, Amazon, and other channels managed through Skai's platform.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Skai API (Kenshoo V3 API) API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Skai API (Kenshoo V3 API) through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unify Skai data with external marketing channels

Improvado's Marketing Common Data Model normalizes Skai platform data with 500+ other marketing channels for comprehensive cross-platform analysis. Campaign metrics from Skai-managed accounts align with direct platform connections using standardized naming conventions. The unified approach enables comparison of Skai-optimized campaigns against manually managed campaigns and other marketing channels. Consolidated data supports advanced attribution modeling and holistic marketing performance analysis.

Skai API v3 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Skai API (Kenshoo V3 API)

Object	Fields
Campaign	spend impressions clicks conversions revenue status budget
Ad Group	bids impressions clicks spend conversions status
Keyword	match_type cpc impressions clicks conversions quality_score
Ad	ad_type impressions clicks spend ctr conversions
Publisher	publisher_name spend impressions clicks conversions revenue

How it works

From connection to autonomous action in three steps

Connect

Connect your Skai (Kenshoo) account through OAuth 2.0 authentication. The agent accesses campaign data, bid strategies, and budget controls across Google Ads, Microsoft Advertising, Meta, Amazon, and other channels managed in your Skai platform. Connection syncs account hierarchies and publisher integrations automatically.

Ask

Ask questions like 'Which product groups have declining conversion rates this week?' or 'Show me search campaigns spending over budget with below-target ROAS.' The agent queries real-time performance data across all connected ad accounts and publishers.

Act

The agent adjusts campaign budgets, modifies bid strategies, pauses underperforming ad groups, updates keyword match types, and applies bulk changes to labels and tracking parameters. All actions execute through Skai's unified API across multiple advertising platforms simultaneously.

Use Cases

What teams ask their AI agent about Skai API (Kenshoo V3 API)

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Skai-managed campaign performance against direct platform management results

Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.

8 hrs → 25 min

Improvado Agent Cross-channel

Analyze Skai optimization impact across search, social, and commerce advertising channels

Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive reports combining Skai-managed and direct campaign performance data

Your AI agent analyzes Skai API (Kenshoo V3 API) data and delivers actionable insights — automatically, in seconds.

5 hrs → 15 min

AI Agent Access

Your agent doesn't just read Skai — it compares managed vs. direct campaigns

Read

The agent reads campaign performance metrics including spend, revenue, ROAS, conversion data, impression share, and quality scores. It accesses bid strategy settings, budget pacing, keyword performance, product group data, audience targeting configurations, and cross-channel attribution data from all publishers managed in Skai.

Write

The agent modifies daily and lifetime budgets, adjusts bid strategies and targets, pauses or activates campaigns and ad groups, updates keyword bids and match types, applies bulk label changes, and synchronizes tracking templates. Actions apply across Google Ads, Microsoft Advertising, Meta, Amazon, and other integrated platforms through Skai's unified interface.

Monitor

The agent monitors budget pacing alerts, ROAS threshold breaches, conversion rate drops, impression share losses, bid strategy performance shifts, and cross-channel attribution changes. It tracks daily spend velocity, competitive auction pressure, and seasonal performance patterns across your entire paid media portfolio managed in Skai.

AI agents query Skai campaign performance, keyword bids, and conversion tracking across all managed platforms. They calculate the optimization impact of Skai automation versus direct platform management, identify which channels benefit most from Skai's algorithms, and generate reports showing managed campaign ROI. Agents answer questions like "did Skai-managed Google campaigns outperform our direct Facebook ads this quarter?"

Claude ChatGPT Cursor Gemini Any MCP Client

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Improvado Agent · Skai API (Kenshoo V3 API)

You

Show top campaigns by ROAS for our outdoor gear store in the last 30 days

Campaign Performance

Campaign	Spend	ROAS
Brand Search - Hiking Boots	$18,420	8.4x
Shopping - Backpack Retargeting	$22,150	7.1x
PMAX - Camping Gear	$31,200	6.8x
Display - Trail Equipment Prospecting	$28,900	5.9x
Search - Winter Jackets Generic	$26,330	5.2x

5 campaigns · $127K spend · avg 6.7x ROAS

You

Increase budgets by 25% on the top 3 campaigns

Budget increase confirmed

+$18,168 daily budget across 3 campaigns

Destinations

Send Skai API (Kenshoo V3 API) data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Skai API (Kenshoo V3 API) as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Skai platform data does the Kenshoo V3 API extract?

The Kenshoo V3 API extracts campaign performance, keyword data, audience metrics, and conversion tracking from all advertising channels managed through Skai. This includes Google Ads, Microsoft Ads, Facebook, Amazon, and other platforms with their respective performance metrics. The integration captures Skai's automated optimization data and bid management results.

Can I access historical Skai campaign data?

Yes, the Skai API integration extracts historical campaign data typically going back 2+ years depending on your Skai account history. Historical data includes past campaign performance, optimization changes, and trend analysis. This enables long-term performance analysis and year-over-year comparison of Skai-managed campaigns.

How does Skai data integrate with direct platform connections?

Improvado normalizes Skai platform data with direct API connections to Google Ads, Facebook, and other platforms for unified analysis. The Marketing Common Data Model ensures consistent metrics and enables comparison of Skai-managed versus directly managed campaigns. This provides insights into Skai's optimization effectiveness and ROI impact.

What Skai optimization data is available?

Skai optimization data includes automated bid adjustments, budget reallocation decisions, keyword additions/removals, and audience targeting changes. The integration captures before/after performance metrics to measure optimization impact. Optimization insights help evaluate Skai's automated management effectiveness across different campaign types and objectives.

Does the integration support Skai's cross-channel attribution?

Yes, Skai's cross-channel attribution data is extracted through the Kenshoo V3 API, including customer journey analysis across search, social, and commerce touchpoints. Attribution data integrates with Improvado's unified attribution model for comprehensive customer path analysis. This enables accurate ROI measurement across all Skai-managed advertising channels.

How often does Skai API data refresh?

Skai API data refreshes automatically based on your configured schedule, typically every 1-6 hours depending on campaign monitoring needs. The Kenshoo V3 API supports frequent data updates for real-time campaign optimization and performance monitoring. Custom refresh frequencies can be set for different data types and reporting requirements.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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