Connect Mailchimp to Sisense to Make Data-Driven Decisions

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What is Mailchimp?

Mailchimp is a popular email marketing platform that helps large enterprises build and manage email campaigns. It offers tools for creating and designing email templates, managing contact lists, and analyzing campaign performance. By using Mailchimp, companies can effectively target their audience, automate email delivery, and track key performance metrics. This platform helps streamline marketing efforts, increase customer engagement, and ultimately, boost revenue.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization tool designed for large enterprises. It enables users to easily analyze and visualize complex data from multiple sources, helping organizations make data-driven decisions. Sisense's drag-and-drop interface and customizable dashboards make it easy for users to create insightful reports and share them with stakeholders. The platform's scalability and flexibility allow it to handle large volumes of data and adapt to the changing needs of a growing business.

Connecting Mailchimp to Sisense

To connect Mailchimp to Sisense, follow these steps:

  • Start by creating an API key in your Mailchimp account. This key will be used to authenticate the connection between Mailchimp and Sisense.
  • In Sisense, go to the Data page and click on "New Data Source." Select "Mailchimp" as the data source type.
  • Enter your Mailchimp API key in the appropriate field and click "Next."
  • Select the Mailchimp data you want to import into Sisense. This may include campaign performance metrics, subscriber information, or other relevant data.
  • Map the Mailchimp data fields to the corresponding Sisense fields. This will ensure that your Mailchimp data is properly loaded into Sisense.
  • Configure any additional settings, such as data refresh intervals, and click "Save."
  • Once the connection is established, you can start building your Mailchimp Sisense dashboard to visualize and analyze your email marketing data.
  • Alternatively, consider using Improvado to connect Mailchimp to Sisense for a more seamless and efficient integration process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Mailchimp to Sisense with Improvado

Improvado is the ideal solution for connecting Mailchimp to Sisense because it simplifies the entire process. The advanced marketing analytics platform offers a complete data pipeline, from data extraction to visualization. It eliminates the need for manual data manipulation, saving you time and effort.

With Improvado, you can automatically extract a wide range of metrics and dimensions from your Mailchimp account and load them into Sisense. The platform also supports data transformation and normalization, ensuring that your Mailchimp data is compatible with Sisense's data structure.

By using Improvado, you get the benefits of a scalable, customizable solution that can handle large volumes of data. It also offers top-notch customer support, helping you resolve any issues that may arise during the integration process.

Summary of connection Mailchimp to Sisense

In summary, connecting Mailchimp and Sisense allows you to visualize and analyze your email marketing data in a powerful and user-friendly BI platform. Improvado simplifies the process by offering a complete data pipeline, handling everything from data extraction to visualization. With scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado is the best solution for centralizing your marketing and sales data. To learn more about how Improvado can help you connect Mailchimp to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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