Connect Mailchimp to Looker Studio to Eliminate Human Error

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What is Mailchimp?

Mailchimp is a leading email marketing platform that helps businesses of all sizes manage and nurture their customer relationships. Enterprise companies benefit from using Mailchimp for its robust features, including personalized email campaigns, automation, advanced segmentation, and comprehensive reporting. By leveraging Mailchimp, organizations can improve customer engagement, increase brand awareness, and drive revenue growth.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool that enables enterprises to explore, analyze, and share data insights across their organization. With its user-friendly interface and customizable dashboards, Looker Data Studio allows businesses to make data-driven decisions, optimize processes, and monitor key performance indicators (KPIs). Its ability to integrate with various data sources makes it a valuable asset for companies seeking to harness the full potential of their data.

Connecting Mailchimp to Looker Studio

Connecting Mailchimp to Looker Data Studio can be achieved through several methods:

  • Using Mailchimp's built-in integration with Looker Data Studio, which allows users to easily visualize their email marketing data, monitor campaign performance, and identify trends.
  • Exporting Mailchimp data as CSV files and importing them into Looker Data Studio for further analysis and visualization. This method requires manual effort and may not be suitable for large data sets or real-time data needs.
  • Utilizing third-party tools and APIs to connect Mailchimp to Looker Data Studio, which may require additional setup, configuration, and maintenance efforts.
  • Employing a data connector, such as Improvado, which automates the process of extracting, transforming, and loading (ETL) data from Mailchimp to Looker Data Studio, streamlining the integration and providing a more robust solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Looker Studio with Improvado

Improvado offers the best solution for connecting Mailchimp to Looker Data Studio due to its seamless integration, ease of use, and advanced features. With Improvado, businesses can automatically extract data from Mailchimp, including various metrics and dimensions, and load it into Looker Data Studio for visualization and analysis. This eliminates the need for manual data exports and imports, saving time and reducing the risk of errors.

Furthermore, Improvado provides customization options, enabling organizations to tailor their data integration and visualization to meet specific business needs. Its ability to handle large volumes of data and scale with business growth makes it an ideal solution for enterprise companies. Additionally, Improvado offers exceptional customer support, ensuring that any issues or questions are promptly addressed and resolved.

Summary of connection Mailchimp to Looker Studio

In summary, integrating Mailchimp with Looker Data Studio can greatly enhance an organization's ability to visualize, analyze, and leverage their email marketing data. By utilizing Improvado to connect these two platforms, businesses can benefit from a scalable, customizable, and efficient solution that simplifies the data integration process. With Improvado's high-quality customer support and its ability to process large volumes of data, enterprise companies can centralize their marketing and sales data for more informed decision-making. To learn more about how Improvado can help streamline your Mailchimp and Looker Data Studio integration, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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