Improvado is an ETL platform that extracts data from Mailchimp, transforms it, and seamlessly loads the results to Grafana. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.
Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.
Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.
Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.
MailChimp provides reliable marketing automation as well as email marketing services for e-commerce businesses. It is an effective cloud-based email marketing solution, which allows you to design and send marketing emails to your customers. Note that MailChimp's integrations and unique features allow users to send marketing emails, automated messages, and other targeted campaigns. These important features enable MailChimp's users to deploy unique and flexible designs for brands of different sizes, automation for most online sellers, and sophisticated analytics to scale.
Grafana's open-source nature also allows you to create custom plugins for integration with various data sources. Via queries, descriptive visualizations, and notifications, users can gain a greater understanding of their data's metrics. Grafana dashboards contain informative context from data gathered from various outlets, which can, in turn, be shared with other team members, enabling you to discuss the data together.