Connect Impact Radius to Looker for Unbiased Marketing Insights

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What is Impact Radius?

Impact Radius is a comprehensive marketing analytics platform that enables large enterprises to track, manage, and optimize their digital marketing strategies. With advanced attribution, fraud prevention, and automation capabilities, Impact Radius streamlines marketing operations and drives better results for companies with over $1B in annual revenue. By centralizing and visualizing data, enterprises can make informed decisions and maximize marketing ROI.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It allows companies to easily explore, analyze, and share data insights across various departments and teams. Looker's intuitive interface, customizable dashboards, and advanced data modeling capabilities make it an ideal solution for organizations seeking to gain a competitive edge through data-driven decision-making. By integrating with numerous data sources, Looker empowers enterprises to uncover hidden trends, identify opportunities, and make data-driven decisions that drive growth.

Connecting Impact Radius to Looker

Connecting Impact Radius to Looker can be accomplished in several ways:

  • Export data from Impact Radius and import it into Looker manually using CSV files. This method, though straightforward, can be time-consuming and prone to errors.
  • Use a third-party data connector or ETL tool to automate the process of extracting and loading data from Impact Radius to Looker. These tools can simplify data integration but may require additional setup and maintenance.
  • Develop a custom API integration between Impact Radius and Looker. This option provides flexibility but may be complex and require significant development resources.
  • Utilize Improvado, an advanced marketing analytics platform, to seamlessly connect Impact Radius to Looker. Improvado automates the process of extracting and loading data from Impact Radius to Looker, ensuring accurate and up-to-date marketing data is available for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Impact Radius to Looker with Improvado

Improvado is the ideal solution for connecting Impact Radius to Looker, thanks to its comprehensive features, scalability, and ease of use. With Improvado, you can automatically extract a wide range of metrics and dimensions from Impact Radius and load them into Looker for in-depth analysis. By centralizing your marketing data, Improvado eliminates the need for manual data exports and imports, streamlining your marketing analytics process and saving you time and resources.

Beyond its seamless integration capabilities, Improvado offers a robust set of features tailored for enterprise marketing analytics needs. These include data transformation and normalization, customizable reporting, and support for processing large volumes of data from multiple marketing data sources. Additionally, Improvado's industry-leading customer support ensures that your organization gets the most out of its marketing analytics investment.

Summary of connection Impact Radius to Looker

In summary, connecting Impact Radius to Looker is a crucial step in unlocking the full potential of your marketing data. By leveraging Improvado's advanced marketing analytics platform, you can streamline the process and ensure access to accurate, up-to-date data. With Improvado's scalable, customizable solution, you can centralize marketing and sales data, process large volumes of data, and enjoy high-quality customer support. To learn more about how Improvado can help your organization make the most of its Impact Radius and Looker integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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