Connect Impact Radius to Excel Power Query for Unbiased Marketing Insights

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What is Impact Radius?

Impact Radius is a leading marketing technology platform that helps enterprise companies optimize their digital marketing efforts. By providing a comprehensive suite of tools for managing partnerships and tracking performance across multiple channels, Impact Radius enables businesses to make data-driven decisions and maximize their ROI. With advanced features such as real-time data reporting, attribution modeling, and fraud detection, enterprise companies can benefit from increased efficiency and a deeper understanding of marketing performance.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within the Microsoft Excel ecosystem. Designed for enterprise companies, it allows users to import, clean, transform, and analyze data from various sources. With its intuitive interface and robust features, Excel Power Query enables businesses to create custom reports and dashboards, automate data refreshes, and streamline data analysis workflows. As a result, organizations can make more informed decisions, identify trends, and uncover insights to drive better business outcomes.

Connecting Impact Radius to Excel Power Query

Connecting Impact Radius to Excel Power Query can be achieved through various methods, including:

  • Manually exporting data from Impact Radius and importing it into Excel Power Query, which may require some data manipulation and formatting.
  • Using APIs to establish a direct connection between Impact Radius and Excel Power Query, which can be complex and requires technical expertise.
  • Utilizing third-party tools or connectors to automate the data import process, which can save time and reduce manual effort.
  • Implementing an advanced marketing analytics platform like Improvado, which simplifies the entire process by covering a complete data pipeline from data extraction and transformation to data visualization. This solution allows you to seamlessly connect Impact Radius to Excel Power Query, while also providing access to a wide range of metrics and dimensions from the data source.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Impact Radius to Excel Power Query with Improvado

Improvado is the ideal solution for connecting Impact Radius to Excel Power Query. Its user-friendly interface and robust features make it easy for enterprise companies to integrate their marketing data sources with BI/visualization tools. With Improvado, you can access real-time data from Impact Radius, automate data refreshes, and create custom reports and dashboards in Excel Power Query. Additionally, Improvado offers scalability, customization, and high-quality customer support, ensuring that your business has the tools it needs to succeed.

One of the key advantages of using Improvado is its ability to process large volumes of data, making it well-suited for enterprise companies with complex marketing landscapes. Furthermore, Improvado enables you to centralize your marketing and sales data, providing a single source of truth for all your data needs. By leveraging the power of Improvado, you can unlock valuable insights and drive better decision-making across your organization.

Summary of connection Impact Radius to Excel Power Query

In summary, connecting Impact Radius to Excel Power Query is made simple with Improvado. This advanced marketing analytics platform provides a seamless data pipeline, enabling you to access and visualize Impact Radius data in Excel Power Query with ease. With its scalable, customizable features and the ability to process large volumes of data, Improvado is the perfect solution for enterprise companies looking to optimize their marketing performance. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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