Connect Google Analytics to MS Excel Without SQL

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What is Google Analytics?

Google Analytics is a powerful web analytics tool that helps enterprise companies track and analyze their website traffic. By providing insights into user behavior, sources of traffic, and conversion rates, Google Analytics helps businesses optimize their digital marketing strategies, increase engagement, and boost sales. With its customizable reports and real-time data, Google Analytics is an indispensable tool for large enterprises looking to improve their online performance.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that enables enterprise companies to organize, analyze, and visualize large amounts of data. With its powerful data manipulation and calculation features, MS Excel helps businesses streamline their operations, make informed decisions, and improve their overall efficiency. In addition to its built-in functions, MS Excel supports integration with other software, allowing companies to expand its capabilities and automate tasks, saving time and resources.

Connecting Google Analytics to MS Excel

There are several ways to connect Google Analytics data to MS Excel:

  • Using Google Analytics' built-in export function: You can directly export your Google Analytics reports to MS Excel by selecting the "Export" option from the report toolbar and choosing the desired format (e.g., XLSX, CSV).
  • Utilizing the Google Analytics API: This method requires programming knowledge, as you'll need to write custom scripts to query the API and extract the data you need. Once you've retrieved the data, you can import it into MS Excel for further analysis.
  • Employing third-party tools and add-ins: Several tools are available to help you connect Google Analytics to MS Excel, such as Google Analytics Spreadsheet add-on, Analytics Edge, and Supermetrics. These tools automate the data extraction and import process, making it easier to sync your data between the two platforms.
  • Using Improvado: As a comprehensive marketing analytics platform, Improvado offers an efficient and scalable solution for connecting Google Analytics to MS Excel. With its advanced data extraction and load capabilities, Improvado allows you to centralize your marketing data and automate the data import process, freeing up valuable time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to MS Excel with Improvado

Improvado is the optimal solution for connecting Google Analytics to MS Excel because it simplifies the data extraction and import process while offering powerful features tailored to the needs of large enterprises. With its ability to automatically extract a wide range of metrics and dimensions from Google Analytics, Improvado enables you to customize your data reports to meet your organization's unique requirements. Additionally, Improvado's platform is designed to handle large volumes of data, ensuring that your marketing and sales data is always up-to-date and accurate.

Moreover, Improvado offers exceptional customer support, including dedicated account managers and technical assistance, ensuring that you can quickly and effectively address any challenges that may arise. By choosing Improvado to connect Google Analytics to MS Excel, you'll benefit from a scalable, customizable, and reliable solution that will enable your enterprise to make data-driven decisions and optimize its marketing strategies.

Summary of connection Google Analytics to MS Excel

In summary, connecting Google Analytics to MS Excel empowers large enterprises to streamline their marketing data analysis and make more informed decisions. By utilizing Improvado, businesses can enjoy the benefits of a scalable and customizable solution that simplifies the data import process, centralizes marketing and sales data, and provides high-quality customer support. With its ability to process large volumes of data and deliver real-time insights, Improvado is the ideal choice for enterprises looking to optimize their marketing strategies and improve their online performance. To learn more about Improvado's capabilities and how it can benefit your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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