Connect Google Analytics to GoodData to Eliminate Human Error

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What is Google Analytics?

Google Analytics is a powerful web analytics tool used by enterprise companies to track and analyze their website traffic. It provides valuable insights into user behavior, demographics, and website performance, enabling businesses to optimize their online presence and make data-driven decisions. By leveraging Google Analytics, enterprises can identify trends, monitor conversions, and uncover areas for improvement.

What is GoodData?

GoodData is a cloud-based business intelligence and data analytics platform designed for large enterprises. It enables organizations to analyze, visualize, and share data to drive informed decision-making. With GoodData, companies can create custom dashboards, perform advanced data analysis, and collaborate on insights, making it an ideal solution for organizations looking to harness the power of their data and make smarter decisions.

Connecting Google Analytics to GoodData

There are several ways to connect Google Analytics to GoodData, including:

  • Using the native Google Analytics connector provided by GoodData. This method requires you to configure the connection settings and authorize access to your Google Analytics account.
  • Utilizing a third-party data connector, which can simplify the process and provide additional functionality such as data transformation and normalization.
  • Building a custom integration using Google Analytics APIs and GoodData APIs. This approach requires more technical expertise but offers increased flexibility and control over the data integration process.
  • Leveraging a data extraction or load tool like Improvado to streamline the data import process and ensure data accuracy.
  • Finally, using Improvado as a complete data pipeline solution for connecting Google Analytics to GoodData. This option offers unparalleled efficiency, scalability, and customization compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to GoodData with Improvado

Connecting Google Analytics to GoodData with Improvado is the best option as it offers a seamless, end-to-end solution for extracting, transforming, and visualizing your marketing data. Improvado provides a user-friendly interface that requires no coding skills, enabling you to easily connect Google Analytics to GoodData without any technical expertise. With Improvado, you can automatically extract a wide range of metrics and dimensions from your Google Analytics data, ensuring a comprehensive view of your website's performance.

In addition, Improvado's robust data transformation capabilities allow you to clean, normalize, and enrich your data before it's imported into GoodData. This ensures that your data is accurate, consistent, and ready for analysis. Plus, Improvado's ability to centralize data from multiple data sources, including other marketing and sales platforms, makes it an invaluable tool for organizations looking to gain a holistic view of their marketing efforts.

Summary of connection Google Analytics to GoodData

In summary, connecting Google Analytics and GoodData using Improvado is the optimal choice for enterprise organizations looking to harness the power of their marketing data. Improvado's scalable, customizable solution ensures that your data is accurate, consistent, and easily accessible in GoodData. With high-quality customer support, the ability to process large volumes of data, and centralization of marketing and sales data, Improvado delivers the utmost value for your data integration needs. To learn more about how Improvado can help you connect Google Analytics to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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