Connect Google Analytics to Chartio to Make Data-Driven Decisions

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What is Google Analytics?

Google Analytics is a powerful web analytics platform that enables large enterprises to track, analyze, and understand user behavior on their websites and apps. By collecting and analyzing data from a variety of sources, Google Analytics helps businesses make data-driven decisions to enhance their online presence, optimize marketing efforts, and increase conversion rates. It offers various features such as audience analysis, user flow visualization, and conversion tracking to help organizations gain valuable insights and improve performance.

What is Chartio?

Chartio is an intuitive business intelligence and data visualization tool designed for large enterprises. It provides a user-friendly interface that enables users to explore, analyze, and visualize their data in real-time. With Chartio, businesses can create custom dashboards, generate reports, and share insights across teams, making it easier to identify trends, discover opportunities, and drive informed decision-making. The platform also supports a wide range of data sources, including databases, APIs, and cloud services, allowing companies to integrate and analyze data from multiple sources seamlessly.

Connecting Google Analytics to Chartio

Connecting Google Analytics to Chartio can be done in several ways:

  • Using a native Chartio integration: Chartio offers a built-in integration with Google Analytics, allowing users to easily connect their accounts and import data directly into Chartio. To set up this integration, users need to authorize Chartio to access their Google Analytics account, select the desired metrics and dimensions, and configure the data source settings in Chartio.
  • Using a third-party connector: Several third-party connectors, such as Supermetrics or Stitch, can be used to extract data from Google Analytics and load it into Chartio. These connectors typically require users to configure API connections, set up data extraction schedules, and map data fields between Google Analytics and Chartio.
  • Developing a custom solution: Companies with specialized requirements or complex data pipelines can opt to develop a custom solution to connect Google Analytics to Chartio. This approach usually involves building a script or application to extract data from Google Analytics using its API, transform the data as needed, and then load it into Chartio using its API or data import functionality.
  • Using Improvado: As an alternative to the above methods, businesses can leverage Improvado's data extraction and load capabilities to efficiently connect Google Analytics to Chartio. Improvado simplifies the data integration process, providing a scalable and customizable solution that eliminates the need for manual data manipulation or complex coding.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Google Analytics to Chartio with Improvado

Improvado is the best solution for connecting Google Analytics to Chartio for several reasons. Firstly, the platform offers a robust data connector for Chartio Google Analytics that automates the data extraction process, allowing users to access a wide range of metrics and dimensions without the need for manual intervention. Additionally, Improvado handles data transformation and normalization, ensuring that data is ready for analysis and visualization in Chartio.

Moreover, Improvado's platform is built for scalability, making it an ideal choice for large enterprises with high data volumes. Its ability to centralize marketing and sales data from multiple sources eliminates data silos and streamlines data management. Finally, Improvado is known for its high-quality customer support, providing assistance with data integration, customization, and troubleshooting to ensure users can make the most of their Google Analytics and Chartio integration.

Summary of connection Google Analytics to Chartio

In summary, connecting Google Analytics and Chartio can help businesses harness the full potential of their marketing data and drive informed decision-making. Using Improvado, companies can simplify the connection process, ensuring seamless data extraction, transformation, and visualization. With its scalable, customizable solution and exceptional customer support, Improvado allows organizations to process large volumes of data, centralize marketing and sales information, and leverage the power of Google Analytics and Chartio for maximum impact. To learn more about Improvado's capabilities and explore the benefits of its Google Analytics Chartio connector, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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