Connect Google Analytics 4 to Mode for Insightful Visualizations

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What is Google Analytics 4?

Google Analytics 4 is a powerful analytics platform that provides enterprise companies with valuable insights into customer behavior, enabling them to optimize marketing strategies and improve overall user experience. By leveraging advanced features such as machine learning, Google Analytics 4 can help large organizations predict customer trends, measure performance across multiple platforms, and gain a deeper understanding of their audience. This data-driven approach empowers enterprises to make data-driven decisions and achieve better results.

What is Mode?

Mode is a comprehensive BI and data visualization platform designed for large enterprises. It offers a wide range of powerful features, including interactive dashboards, advanced analytics, and seamless collaboration between team members. By using Mode, companies can analyze massive amounts of data, uncover hidden patterns, and make data-driven decisions to drive growth. With its intuitive interface and extensive customization options, Mode enables enterprises to tailor their analytics experience to meet their unique needs, helping them stay ahead of the competition.

Connecting Google Analytics 4 to Mode

Connecting Google Analytics 4 to Mode can be accomplished through the following steps:

  • Obtain the necessary credentials for both Google Analytics 4 and Mode, such as API keys and access tokens.
  • Create a custom data connector in Mode to link to your Google Analytics 4 account, using the provided credentials.
  • Configure the data connector to extract the desired metrics and dimensions from your Google Analytics 4 data.
  • Set up a data sync schedule to ensure that your Google Analytics 4 data is regularly updated in Mode.
  • Create custom visualizations and dashboards in Mode to analyze your Google Analytics 4 data, identifying trends and insights.
  • Consider using a dedicated data connector solution like Improvado to streamline the process and ensure accurate data extraction and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Mode with Improvado

Improvado is the ideal solution for connecting Google Analytics 4 to Mode, offering a wide range of benefits over other methods. With Improvado, you can easily extract and load data from Google Analytics 4 to Mode using a simple, user-friendly interface. The platform features a comprehensive list of metrics and dimensions that can be automatically extracted from your Google Analytics 4 account, ensuring that you have access to the most relevant data for your analysis.

Improvado's advanced data transformation and normalization capabilities ensure that your data is accurately and consistently formatted, making it easy to analyze and visualize in Mode. In addition, Improvado's robust infrastructure is designed to handle large volumes of data, ensuring that even the largest enterprises enjoy smooth and efficient data syncing. Finally, Improvado offers exceptional customer support and customization options, allowing you to tailor the platform to your specific needs and requirements.

Summary of connection Google Analytics 4 to Mode

In summary, connecting Google Analytics 4 and Mode using Improvado offers numerous advantages, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can easily visualize and analyze it in Mode, uncovering valuable insights to drive your business forward. To explore how Improvado can help you make the most of your Google Analytics 4 data in Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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