Connect Google Analytics 4 to Looker Studio to Eliminate Human Error

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's popular web analytics platform, designed to provide enterprise companies with insights into their website traffic, user behavior, and marketing campaigns. This powerful tool offers advanced data analysis, machine learning capabilities, and cross-device tracking to help businesses optimize their digital marketing strategies and drive growth.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables enterprise companies to easily access, analyze, and visualize their data. With its robust data modeling capabilities, Looker empowers organizations to transform raw data into actionable insights, helping them make better-informed decisions and drive better business outcomes.

Connecting Google Analytics 4 to Looker Studio

Connecting Google Analytics 4 to Looker Data Studio can be achieved through several methods. Here are some ways to do so:

  • Using Google Analytics 4 API: Looker Data Studio can connect to Google Analytics 4 by leveraging the API to extract data from the platform.
  • Using a data connector for Looker Data Studio: Several third-party tools offer connectors that can sync Google Analytics 4 with Looker Data Studio, streamlining the process of importing data from one platform to the other.
  • Exporting data from Google Analytics 4: Data can be exported in a CSV format, which can then be manually imported into Looker Data Studio for further analysis.
  • Using Improvado: As an advanced marketing analytics platform, Improvado simplifies the process of connecting Google Analytics 4 to Looker Data Studio. Unlike other methods, Improvado automates the entire data pipeline, from data extraction and transformation to normalization and visualization, making it a more efficient and reliable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Looker Studio with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Looker Data Studio for several reasons:

1. Scalability: Improvado's platform is designed to handle large volumes of data from multiple sources, allowing it to scale seamlessly with the needs of enterprise companies.

2. Customization: Users can easily customize the metrics and dimensions that are automatically extracted from Google Analytics 4, tailoring the data to their specific requirements.

3. High-quality customer support: Improvado offers dedicated customer support to help users navigate any challenges that may arise during the data integration process.

4. Centralized marketing and sales data: Improvado allows organizations to integrate their Google Analytics 4 data with other marketing and sales platforms, providing a holistic view of their performance and enabling more informed decision-making.

Summary of connection Google Analytics 4 to Looker Studio

In summary, connecting Google Analytics 4 and Looker Data Studio can be achieved through various methods, but Improvado stands out as the best solution for enterprise companies. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado simplifies the integration process and helps businesses unlock the full potential of their marketing data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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