Connect Google Analytics 4 to Domo with Zero API Maintenance

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What is Google Analytics 4?

Google Analytics 4 (GA4) is a new and powerful analytics platform designed to help enterprise companies gain valuable insights into their website and app performance. With advanced features like AI-powered predictions, cross-platform tracking, and enhanced privacy controls, GA4 enables businesses to better understand user behavior, optimize marketing campaigns, and improve their overall digital presence.

What is Domo?

Domo is a comprehensive business intelligence platform that allows enterprise organizations to efficiently analyze, visualize, and share their data. By integrating data from multiple sources, Domo empowers decision-makers to make informed, data-driven decisions with functionalities like customizable dashboards, real-time data updates, and advanced collaboration tools. This ultimately leads to improved business performance, streamlined operations, and increased revenue.

Connecting Google Analytics 4 to Domo

Connecting Google Analytics 4 to Domo can be achieved in several ways:

  • Using Domo's built-in Google Analytics 4 connector: This method is simple and straightforward, as Domo provides a native connector for GA4. To set up the connection, you'll need to provide your GA4 credentials and select the specific data you want to import.
  • Custom integration: If you require additional customization or functionality beyond what Domo's native connector offers, you can develop a custom solution using APIs and scripting languages like Python or JavaScript. This approach, however, may require more technical expertise and maintenance.
  • Data import/export: Another option is to manually export data from GA4 and import the CSV or Excel files into Domo. This can be time-consuming and may require regular updating to ensure the most recent data is available in Domo.
  • Using third-party connectors: There are various third-party data connectors available that can help you link Google Analytics 4 to Domo. These connectors may offer additional features and flexibility compared to Domo's native connector, but they may also require additional setup and maintenance.
  • Connecting GA4 to Domo with Improvado: This method is the most efficient and scalable way to establish a connection between Google Analytics 4 and Domo. With Improvado, you can easily extract, transform, and load data from GA4 to Domo, ensuring that your marketing and sales data is centralized and readily available for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Domo with Improvado

When it comes to connecting Google Analytics 4 to Domo, Improvado is the best solution for several reasons:

  • Scalability: Improvado can handle large volumes of data from multiple sources, making it ideal for enterprise organizations with complex data needs.
  • Customization: Improvado allows you to easily customize and manipulate your data, ensuring that you can access the exact metrics and dimensions you need for your analysis.
  • Automation: With Improvado, you can automate the process of extracting, transforming, and loading data from GA4 to Domo, saving time and reducing the risk of human error.
  • High-quality customer support: Improvado offers dedicated customer support to help you set up, manage, and troubleshoot your data connections, ensuring that your data is always accurate and up-to-date.
  • Centralization: By using Improvado to connect Google Analytics 4 to Domo, you can centralize your marketing and sales data, making it easier to analyze and visualize in a single platform.

Summary of connection Google Analytics 4 to Domo

In summary, connecting Google Analytics 4 and Domo is a crucial step for enterprise organizations looking to centralize and visualize their marketing data. While there are several ways to establish this connection, using Improvado offers significant benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By leveraging Improvado's powerful data integration capabilities, you can ensure that your marketing and sales data is readily available for analysis, ultimately leading to better decision-making and improved business performance. To learn more about how Improvado can help you connect Google Analytics 4 to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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