Connect Google Analytics 4 to for Unbiased Marketing Insights

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What is Google Analytics 4?

Google Analytics 4 is a next-generation analytics platform designed to help large enterprises gain valuable insights into their customers' behavior across various digital touchpoints. This advanced tool allows companies to track user engagement, monitor conversion rates, and optimize marketing campaigns, resulting in improved user experiences and better ROI on marketing efforts.

What is is a powerful, easy-to-use BI and data visualization platform that enables large enterprises to create customized, interactive dashboards and reports. With its drag-and-drop interface and extensive library of pre-built visualizations, empowers decision-makers to analyze complex data quickly and make informed decisions based on real-time insights.

Connecting Google Analytics 4 to

  • Sign up for a account and obtain your API Key and API Secret.
  • Create a new project in and configure the Google Analytics 4 integration by providing the necessary credentials and selecting the desired data views.
  • Use the drag-and-drop interface to design your custom dashboard, selecting the appropriate Google Analytics 4 dimensions and metrics for visualization.
  • Set up data refresh intervals to ensure your dashboard stays up-to-date with the latest information from your Google Analytics 4 account.
  • Share the completed dashboard with relevant stakeholders in your organization for collaborative analysis and decision-making.
  • Consider using a data connector like Improvado to enhance the efficiency and scalability of the data extraction and load process, ensuring seamless integration between Google Analytics 4 and

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google Analytics 4 to with Improvado

Improvado is the best solution for connecting Google Analytics 4 to due to its ability to handle a complete data pipeline, from extraction and transformation to visualization. The platform provides comprehensive support for metrics and dimensions that can be automatically extracted from Google Analytics 4, ensuring that your dashboard will always have access to the most relevant data.

Additionally, Improvado offers a high level of customization, allowing you to precisely tailor your data integration process according to your specific business requirements. The platform's ability to manage large volumes of data and centralize your marketing and sales data ensures that your dashboard will be both accurate and up-to-date. Furthermore, Improvado's dedicated customer support team ensures that any issues or concerns you may have during the integration process are promptly addressed.

Summary of connection Google Analytics 4 to

In summary, connecting Google Analytics 4 and using Improvado is an efficient and scalable solution for large enterprises seeking to visualize their marketing data. The platform's customization options, high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management capabilities make it an ideal choice for businesses looking to leverage the power of both Google Analytics 4 and To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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