Connect Campaign Monitor to GoodData to Eliminate Human Error

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What is Campaign Monitor?

Campaign Monitor is an email marketing platform designed for large enterprises to create, send, and optimize their marketing campaigns. Businesses benefit from its advanced segmentation, automation capabilities, and robust analytics, ensuring their messages reach the right audience and drive desired results. With Campaign Monitor, enterprises can effectively grow their subscriber base, increase engagement, and boost sales.

What is GoodData?

GoodData is a powerful business intelligence (BI) and data visualization platform, providing enterprise companies with actionable insights to make data-driven decisions. Its scalable architecture and advanced analytics capabilities enable businesses to analyze, visualize, and share data across their organization. With GoodData, companies can uncover hidden trends, identify opportunities, and optimize their marketing strategies for better performance.

Connecting Campaign Monitor to GoodData

Connecting Campaign Monitor to GoodData can be achieved through several steps:

  • Export data from Campaign Monitor: Start by exporting the required data from your Campaign Monitor account, such as email campaign performance metrics and subscriber information.
  • Prepare the data: Clean and format the exported data for compatibility with GoodData, ensuring the data structure aligns with the BI tool's requirements.
  • Import the data to GoodData: Using GoodData's built-in data connectors, import the prepared data into the platform and create the required data model.
  • Create a dashboard: Design a custom dashboard within GoodData to visualize your Campaign Monitor data and gain insights into your email marketing campaigns.
  • Maintain the connection: Regularly update the data within GoodData to ensure your dashboard remains current with your latest Campaign Monitor information.
  • Alternatively, use Improvado to streamline the process: Improvado is an advanced marketing analytics platform that enables you to extract and load data from Campaign Monitor to GoodData seamlessly, saving time and effort compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Campaign Monitor to GoodData with Improvado

Improvado is the best solution for connecting Campaign Monitor to GoodData because of its ability to automate the entire data pipeline from extraction to visualization. With Improvado, you don't need to worry about manually exporting, preparing, or importing data, as the platform handles these tasks for you. Furthermore, Improvado provides a comprehensive data dictionary that includes all available metrics and dimensions from Campaign Monitor, ensuring you have access to the most accurate and relevant data for your analysis.

Improvado's platform is designed to scale and adapt to your business needs, making it the perfect solution for large enterprises. It offers a high degree of customization, enabling you to tailor your data pipeline and visualization to suit your specific requirements. Additionally, Improvado's customer support team is always available to assist you with any questions or concerns, ensuring a smooth and seamless experience when connecting Campaign Monitor to GoodData.

Summary of connection Campaign Monitor to GoodData

In summary, connecting Campaign Monitor to GoodData is a crucial step in achieving a unified view of your marketing data and generating valuable insights. By leveraging Improvado, you can simplify the process and benefit from its scalability, customization, and exceptional customer support. With Improvado, you can process large volumes of data and centralize your marketing and sales information, enabling you to make data-driven decisions and optimize your marketing strategies. To learn more about how Improvado can help you connect Campaign Monitor and GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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