Bing Ads (Microsoft Advertising) Data Integration
Improvado's AI agent reads Bing Ads campaign data, answers performance questions, and monitors ROAS thresholds—no manual reporting.
Key Takeaways How the Bing Ads integration works
Improvado connects to Bing Ads (Microsoft Advertising) via OAuth or API token to extract campaign performance, keyword metrics, ad group data, and audience insights. The platform pulls data from AccountPerformanceReports, AdPerformanceReports, KeywordPerformanceReports, SearchQueryPerformanceReports, and 50+ other report types. Data is normalized through MCDM and loaded into your warehouse or BI tool with automatic refresh schedules. Historical backfill captures years of past performance without manual CSV exports.
Unified Microsoft Advertising data analysis
Improvado normalizes Bing Ads data through the Marketing Common Data Model (MCDM) for consistent analysis across platforms. Campaign metrics, cost data, and conversion events align with Google Ads, Facebook, and other channels automatically. Cross-platform attribution becomes possible when Microsoft Advertising data shares common dimensions and metrics. Compare Bing Ads performance against other paid channels without data preparation.
Data objects and fields Improvado extracts from Bing Ads (Microsoft Advertising)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions revenue status budget |
| Ad Group | cost impressions clicks CTR CPC conversions quality_score |
| Keyword | spend impressions clicks match_type CPC quality_score impression_share |
| Ad | impressions clicks CTR spend ad_type |
| Search Query | impressions clicks spend conversions delivered_match_type |
From connection to autonomous action in three steps
Connect
Connect your Bing Ads (Microsoft Advertising) account using OAuth 2.0 or API token authentication. Improvado requests read-only access by default, pulling campaign, keyword, ad group, and audience performance data without disrupting your existing workflows. The connector handles token refresh automatically, so you never lose access to historical data or scheduled reports.
Ask
Ask the AI agent natural-language questions like "Which keywords have the highest cost per conversion?" or "Show me impression share by device for campaigns spending over $10k" or "Compare Bing Ads and Google Ads ROAS by campaign type." The agent reads normalized data from your warehouse and returns answers with charts, tables, and drill-down options—no SQL required.
Act
The agent performs actions based on your data: it exports weekly performance summaries to Slack, sends email alerts when CPA exceeds thresholds, builds automated dashboards in Tableau or Power BI, and identifies budget reallocation opportunities. You can schedule reports, set anomaly detection rules, and trigger exports to Google Sheets or CSV for stakeholder review.
What teams ask their AI agent about Bing Ads (Microsoft Advertising)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Bing Ads and Google Ads performance by campaign, keyword, and device in one dashboard.
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
Track ROAS and CPA across all campaigns to reallocate budget from underperformers.
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
Build executive dashboards showing search spend, conversions, and revenue by channel.
Your AI agent analyzes Bing Ads (Microsoft Advertising) data and delivers actionable insights — automatically, in seconds.
AI agent analyzes Bing Ads performance and writes optimization rules
Read
Improvado reads AccountPerformanceReport, CampaignPerformanceReport, AdGroupPerformanceReport, KeywordPerformanceReport, AdPerformanceReport, SearchQueryPerformanceReport, AudiencePerformanceReport, GeographicPerformanceReport, AgeGenderAudienceReport, CallDetailReport, ConversionPerformanceReport, GoalsAndFunnelsReport, AdExtensionByAdReport, AdExtensionByKeywordReport, ShareOfVoiceReport, ProductDimensionPerformanceReport, and 40+ other report types. Metrics include impressions, clicks, spend, conversions, revenue, assists, ROAS, CPA, CTR, average CPC, quality score, impression share, top impression rate, absolute top impression rate, conversion rate, cost per assist, view-through conversions, device type, network, match type, bid strategy, and budget utilization.
Write
Improvado enriches Bing Ads data with custom fields, UTM parameters, and cost allocations before loading it into your warehouse. While Bing Ads has limited write-back API capabilities, the platform exports optimized keyword lists, negative keyword recommendations, and budget reallocation plans to CSV or Google Sheets for manual upload.
Monitor
The AI agent monitors CPA, ROAS, spend pacing, impression share, and conversion rate thresholds in real time. It sends Slack or email alerts when campaigns exceed daily budget, ROAS drops below target, or cost per conversion spikes above historical averages.
The AI agent reads your Bing Ads data and answers questions about campaign ROAS, keyword conversion rates, and audience segment performance. It monitors CPA and spend thresholds, sends Slack alerts when campaigns exceed budget, and exports weekly performance summaries to your BI tool. The agent can also identify underperforming ad groups and suggest budget reallocations based on historical trends.
| Campaign | Spend | Revenue |
|---|---|---|
| Brand Search - Exact | $24,300 | $150,660 |
| Shopping - High Intent | $31,800 | $171,720 |
| Competitor Terms | $18,500 | $92,500 |
| Dynamic Search Ads | $12,900 | $58,050 |
| Remarketing - Cart Abandoners | $9,200 | $39,560 |
Send Bing Ads (Microsoft Advertising) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Bing Ads (Microsoft Advertising) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What is Bing Ads (Microsoft Advertising) data integration?
What data can Improvado extract from Bing Ads (Microsoft Advertising)?
Can I combine Bing Ads data with other marketing platforms?
Where does Improvado load Bing Ads data?
How often does Improvado refresh Bing Ads data?
Is Bing Ads data integration secure and compliant?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Bing Ads (Microsoft Advertising) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.