Connect Amazon Attribution to Tableau to Eliminate Human Error

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What is Amazon Attribution?

Amazon Attribution is a powerful marketing analytics tool that enables large enterprises to measure the impact of their advertising campaigns across various channels. By providing insights into how each ad contributes to sales, Amazon Attribution helps businesses optimize their marketing strategies, allocate budgets effectively, and drive better ROI. With Amazon Attribution, companies can gain a deeper understanding of customer behavior, identify high-performing campaigns, and improve their overall marketing performance.

What is Tableau?

Tableau is a leading data visualization and business intelligence platform that empowers enterprises to transform their raw data into actionable insights. With its intuitive drag-and-drop interface and a wide array of customizable visualization options, Tableau enables users to create interactive, shareable dashboards that can drive informed decision-making. Large enterprises benefit from Tableau's ability to handle massive volumes of data, seamless integration with various data sources, and advanced analytics capabilities that help uncover hidden trends and patterns.

Connecting Amazon Attribution to Tableau

Connecting Amazon Attribution to Tableau can be accomplished through the following steps:

  • First, export the necessary Amazon Attribution data as a CSV file by logging into your Amazon Attribution account and navigating to the desired report. Download the report as a CSV file, ensuring it includes all relevant metrics and dimensions.
  • Next, import the CSV file into Tableau. Open Tableau and connect to a new data source by selecting "Text File" and locating the downloaded CSV file. Tableau will automatically detect the file's structure and display its contents in the Data Source pane.
  • Once the data is imported, you can begin to visualize and analyze the Amazon Attribution data in Tableau. Use Tableau's drag-and-drop interface to create custom visualizations, dashboards, and reports that reveal insights into your marketing campaigns' performance.
  • For more advanced data analysis, consider using Tableau's built-in calculated fields and statistical functions to derive additional insights from the raw Amazon Attribution data.
  • Finally, automate the data extraction and load process by leveraging a data connector for Tableau, such as Improvado, which simplifies the entire process and eliminates the need for manual data handling. Learn more about Improvado's data extraction and load capabilities here.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Tableau with Improvado

Improvado is the ideal solution for connecting Amazon Attribution to Tableau, offering a seamless and efficient data integration process. With Improvado's pre-built connector, you can automatically extract a wide range of metrics and dimensions from Amazon Attribution and load them into Tableau. Check out the available metrics and dimensions here. This eliminates the need for manual data handling, saving time and reducing the risk of errors. Furthermore, Improvado offers scalability, customization, and the ability to process large volumes of data, making it the perfect fit for enterprise-level marketing and analytics needs.

Summary of connection Amazon Attribution to Tableau

In summary, connecting Amazon Attribution to Tableau using Improvado offers numerous benefits for large enterprises. Improvado's solution is scalable, customizable, and capable of processing vast amounts of data, ensuring that your marketing and sales data is centralized and readily available for analysis. Additionally, Improvado provides high-quality customer support, ensuring that any issues are resolved promptly and effectively. To learn more about how Improvado can streamline your Amazon Attribution and Tableau integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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