Connect Amazon Attribution to Qlik for Real-Time Data Flow

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What is Amazon Attribution?

Amazon Attribution is a powerful tool for enterprise companies to measure the impact of their marketing efforts on Amazon. This solution allows businesses to gain insights into how different marketing channels, such as search, social media, and display ads, drive customer engagement and sales on Amazon. By utilizing Amazon Attribution, companies can optimize their marketing strategies, improve ROI, and make data-driven decisions to drive growth.

What is Qlik?

Qlik is a robust business intelligence and data visualization platform used by enterprise companies to analyze and visualize large volumes of data. With its powerful analytical capabilities, Qlik enables businesses to uncover hidden trends, patterns, and insights that drive better decision-making. Qlik's interactive, user-friendly dashboards help organizations turn their data into actionable insights, enabling them to make more informed decisions, increase efficiency, and drive growth.

Connecting Amazon Attribution to Qlik

To connect Amazon Attribution to Qlik, follow these steps:

  • Export your Amazon Attribution data from the Amazon Advertising Console in a CSV format.
  • Store the exported data in a secure and accessible data storage system, such as Amazon S3 or Google Cloud Storage.
  • Use a data connector for Qlik, like the Qlik Web Connectors, to import data from Amazon Attribution to Qlik. This step may require some technical knowledge and configuration.
  • Create a data load script in Qlik to extract data from Amazon Attribution and load it into your Qlik dashboard. Make sure to specify the appropriate metrics and dimensions for your analysis.
  • Configure your Qlik dashboard to visualize Amazon Attribution data in your desired format, such as charts, tables, and graphs.
  • Regularly update your Qlik dashboard with the latest Amazon Attribution data to ensure accurate and up-to-date insights.
  • Alternatively, consider using Improvado to automate the process of connecting Amazon Attribution to Qlik, saving time and resources. Improvado offers a seamless integration with Amazon Attribution and Qlik, eliminating the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Qlik with Improvado

Improvado is the best solution for connecting Amazon Attribution to Qlik due to its ability to automate and streamline the entire process. By using Improvado, businesses can easily extract data from Amazon Attribution and load it into Qlik, simplifying data management and analysis. Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Amazon Attribution, ensuring that businesses have access to the most relevant and valuable data. With Improvado's scalable, customizable, and user-friendly platform, businesses can centralize their marketing and sales data, allowing for more efficient and accurate analysis. Additionally, Improvado offers high-quality customer support to assist businesses in making the most of their data integration.

Summary of connection Amazon Attribution to Qlik

In summary, connecting Amazon Attribution and Qlik is an essential step for enterprise companies looking to optimize their marketing efforts and drive growth. By using Improvado, businesses can enjoy a seamless integration between Amazon Attribution and Qlik, with the ability to process large volumes of data and centralize their marketing and sales data. Improvado's solution offers scalability, customization, high-quality customer support, and a user-friendly platform, making it the best choice for businesses looking to connect Amazon Attribution to Qlik. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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