Connect Amazon Attribution to Looker for Unbiased Marketing Insights

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What is Amazon Attribution?

Amazon Attribution is a powerful analytics tool that helps enterprise companies measure the impact of their marketing campaigns on Amazon. By providing insights into how various marketing channels drive customer engagement, Amazon Attribution enables businesses to optimize their marketing strategies and make data-driven decisions. The platform offers detailed reports on sales, clicks, and conversions, allowing marketers to identify the most effective channels and allocate resources accordingly.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. With Looker, businesses can explore, analyze, and visualize their data in real time, which helps them make informed decisions and drive better outcomes. Looker offers a wide range of visualization options, including charts, graphs, and tables, making it easy to communicate complex data to stakeholders. By connecting to various data sources, Looker empowers organizations to create a unified view of their data and gain a deeper understanding of their business performance.

Connecting Amazon Attribution to Looker

Connecting Amazon Attribution to Looker can be achieved in several ways. Here are some methods to consider:

  • Manual data export and import: Export the Amazon Attribution data as a CSV or Excel file and import it into Looker. This approach may be time-consuming and prone to errors, especially if the data needs to be updated frequently.
  • Custom integration: Develop a custom script or use an ETL tool to extract data from Amazon Attribution and load it into Looker. This method requires technical expertise and ongoing maintenance but offers greater control over the process.
  • API-based connection: Utilize the APIs provided by Amazon Attribution and Looker to establish a direct connection between the platforms. This approach ensures real-time data synchronization but may require significant development effort.
  • Using a data connector: Leverage a dedicated data connector, such as the one offered by Improvado, to automate the process of extracting and loading data from Amazon Attribution to Looker. This option provides a scalable, customizable, and efficient way to visualize Amazon Attribution data in Looker, without the need for manual intervention or custom development.

Compared to other methods, connecting Amazon Attribution to Looker with Improvado offers several advantages, including:

  • Faster and more reliable data extraction and load
  • Automatic data normalization and transformation
  • Easy access to a wide range of metrics and dimensions from Amazon Attribution
  • Seamless integration with Looker and other BI tools
  • Highly scalable and customizable solution
  • Exceptional customer support and guidance

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Looker with Improvado

Improvado is the best solution for connecting Amazon Attribution to Looker due to its ability to provide a complete data pipeline. From data extraction and transformation to normalization and visualization, Improvado simplifies the entire process, ensuring accurate and up-to-date Amazon Attribution data in Looker. Moreover, Improvado can handle large volumes of data, centralize marketing and sales data from multiple sources, and offers unparalleled customization options, making it the perfect choice for enterprise companies looking to optimize their marketing analytics and gain a competitive edge.

Summary of connection Amazon Attribution to Looker

In summary, connecting Amazon Attribution and Looker allows enterprise companies to visualize and analyze their marketing data, empowering them to make data-driven decisions and optimize their marketing strategies. By using Improvado, businesses can benefit from a scalable, customizable, and efficient solution that simplifies the process of connecting Amazon Attribution to Looker. With its exceptional customer support, ability to process large volumes of data, and centralization of marketing and sales data, Improvado is the ideal choice for businesses looking to unlock the full potential of their Amazon Attribution data in Looker. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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