Connect Amazon Attribution to Excel Power Query to Make Data-Driven Decisions

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What is Amazon Attribution?

Amazon Attribution is a powerful marketing measurement tool that enables enterprise companies to assess the impact of their marketing efforts across various channels, including search, social media, video, and display. By providing detailed insights into how customers discover and purchase products, Amazon Attribution helps businesses optimize their marketing strategies and drive better return on investment.

What is Excel Power Query?

Excel Power Query is a versatile data analysis tool that allows enterprise companies to access, clean, transform, and analyze data from various sources with ease. With its user-friendly interface and powerful capabilities, Excel Power Query enables businesses to consolidate data from multiple sources, streamline data processing tasks, and make data-driven decisions faster and more efficiently.

Connecting Amazon Attribution to Excel Power Query

There are several ways to connect Amazon Attribution to Excel Power Query:

  • Manually export Amazon Attribution data as a CSV file, and then import the data into Excel Power Query for analysis.
  • Use an API to access Amazon Attribution data programmatically and load it into Excel Power Query.
  • Utilize a third-party data connector specifically designed to integrate Amazon Attribution data with Excel Power Query.
  • Choose a comprehensive marketing analytics platform like Improvado, which not only automates the process of data extraction and load but also provides additional benefits such as data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Excel Power Query with Improvado

Improvado is the best solution for connecting Amazon Attribution to Excel Power Query because it offers a complete data pipeline, covering data extraction, transformation, normalization, and visualization. With Improvado's easy-to-use platform, you can quickly and effortlessly access the metrics and dimensions you need from Amazon Attribution, without having to worry about time-consuming manual processes or complex API integrations. Additionally, Improvado enables you to centralize your marketing and sales data from multiple sources, making it easier to gain insights and make data-driven decisions.

Summary of connection Amazon Attribution to Excel Power Query

In summary, connecting Amazon Attribution and Excel Power Query with Improvado allows enterprise companies to streamline their marketing data analysis, save time and resources, and maximize the value of their marketing efforts. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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