Data sources
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Amazon Attribution

Amazon Attribution Integration for Cross-Channel Insights

Extract Amazon conversion tracking, external traffic sources, and attribution data. Connect e-commerce performance to Redshift for complete customer journey mapping.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Amazon Attribution seamlessly

Improvado integrates with Amazon Attribution's API to pull your cross-channel campaign performance and attribution data automatically. Extract detailed conversion metrics, click-through data, and sales attribution across search, social, display, and video campaigns. Data refreshes every few hours without manual intervention. Your attribution insights flow directly into your data warehouse or BI platform.

Amazon Attribution Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Attribution + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Cross-platform attribution analysis

Improvado transforms your Amazon Attribution data using the Marketing Common Data Model (MCDM) for consistent analysis. Compare attribution performance from Google Ads, Facebook, and other channels alongside your Amazon data. Standardized metrics and dimensions enable comprehensive customer journey analysis. Build unified attribution models that span your entire marketing ecosystem.

Use Cases

What users ask their Amazon Attribution integration

Cross-channel
Analyze customer journey attribution across Amazon and non-Amazon marketing channels
8 hrs → 15 min
Budget optimization
Optimize media spend based on true cross-channel attribution performance
Manual → auto
Executive reporting
Create executive dashboards showing complete attribution funnel performance
5 hrs → 12 min
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Amazon Attribution metrics does Improvado extract?
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Improvado pulls attribution data including clicks, conversions, sales, ROAS, conversion rates, and assisted conversions. We also extract campaign-level data, creative performance metrics, and audience attribution insights.
How quickly does Amazon Attribution data update?
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Data syncs automatically every 3-6 hours depending on Amazon's API availability. Attribution data typically has a 24-48 hour delay from Amazon's side due to conversion tracking windows.
Can I combine Amazon Attribution with other attribution tools?
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Yes, Improvado normalizes attribution data from multiple platforms including Google Analytics, Adobe Analytics, and other attribution solutions. This enables comprehensive cross-platform attribution analysis.
What destinations support Amazon Attribution data?
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Improvado loads data into BigQuery, Snowflake, Redshift, Azure, and BI tools like Tableau, Power BI, and Looker. You can also connect to customer data platforms and marketing automation tools.
Does the integration handle Amazon's data delays?
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Yes, Improvado accounts for Amazon Attribution's natural data delays and backfills updated conversion data automatically. This ensures your attribution reports reflect the most accurate performance metrics.
Is Amazon Attribution API access required?
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Yes, you need access to Amazon Attribution and API credentials. Improvado guides you through the setup process and helps configure the necessary permissions for data extraction.