Connect Adobe Marketing Cloud to MS Excel for Unbiased Marketing Insights

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive suite of marketing tools designed for large enterprises to manage, optimize, and analyze their digital marketing efforts. It includes solutions for analytics, targeting, social media management, advertising, and more. By using Adobe Marketing Cloud, businesses can gain valuable insights into their customers' behavior, streamline marketing processes, and make data-driven decisions to improve their overall performance.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that helps businesses analyze, organize, and visualize data. With its powerful calculation, data management, and graphing capabilities, Excel is an essential tool for enterprises to make informed decisions based on data. By using MS Excel, companies can manage budgets, track sales performance, forecast trends, and create reports to share insights with stakeholders. Additionally, Excel's compatibility with various data sources and BI/visualization platforms makes it an indispensable tool for data-driven organizations.

Connecting Adobe Marketing Cloud to MS Excel

Connecting Adobe Marketing Cloud to MS Excel can be achieved in several ways:

  • Manual export and import: One can export data from Adobe Marketing Cloud as a CSV or Excel file and then import it into MS Excel.
  • API integration: Adobe Marketing Cloud offers APIs that can be used to fetch data from the platform and integrate it directly into MS Excel using custom scripts or third-party tools.
  • Third-party connectors: Several data connector tools exist for integrating Adobe Marketing Cloud with MS Excel, such as Power Query or Supermetrics.
  • Using Improvado: A more efficient and scalable solution is to use Improvado, a marketing analytics platform that automates the entire data pipeline, from data extraction and transformation to data visualization in MS Excel.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Marketing Cloud to MS Excel with Improvado

Improvado is the best solution for connecting Adobe Marketing Cloud to MS Excel for several reasons. The platform automates the entire data pipeline, eliminating the need for manual data export and import. It also offers a wide range of metrics and dimensions that can be automatically extracted from Adobe Marketing Cloud, which saves time and ensures data accuracy. Additionally, Improvado's data transformation capabilities normalize and clean the data, making it ready for analysis and visualization in MS Excel. The platform's scalability and customization features allow it to handle large volumes of data, making it suitable for large enterprises with complex data needs.

Summary of connection Adobe Marketing Cloud to MS Excel

In summary, connecting Adobe Marketing Cloud and MS Excel is an essential step for enterprises to effectively analyze their marketing data and make data-driven decisions. However, manual integration methods can be time-consuming and error-prone. Improvado offers a scalable, customizable, and efficient solution to connect Adobe Marketing Cloud to MS Excel. It automates the entire data pipeline, handles large volumes of data, centralizes marketing and sales data, and provides high-quality customer support. To learn more about the benefits of using Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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