Connect Adobe Marketing Cloud to Looker Studio for Insightful Visualizations

Improvado: your fast lane to seamless marketing data integration.

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What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a comprehensive marketing solution for large enterprises, offering a wide range of tools for data management, analytics, and optimization. It enables organizations to collect, analyze, and act upon customer data, driving more targeted and effective marketing campaigns. By leveraging Adobe Marketing Cloud, enterprises can gain valuable insights into customer behavior, preferences, and trends, ultimately resulting in improved customer experiences and increased ROI.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It allows organizations to explore, analyze, and share data from various sources, enabling them to make informed decisions and drive business growth. Looker Data Studio offers a user-friendly interface, customizable dashboards, and a wide range of data visualization options, making it easy for decision-makers to gain valuable insights from their data. By adopting Looker Data Studio, enterprises can effectively monitor key performance indicators (KPIs), identify trends, and make data-driven decisions to stay ahead of the competition.

Connecting Adobe Marketing Cloud to Looker Studio

Connecting Adobe Marketing Cloud to Looker Data Studio can be achieved through the following steps:

  • Export the required data from Adobe Marketing Cloud by utilizing Adobe's APIs or other built-in data export features.
  • Transform and prepare the exported data for compatibility with Looker Data Studio, which may involve data cleaning, normalization, or aggregation.
  • Load the transformed data into Looker Data Studio's data warehouse, either manually or by using a data connector or ETL (extract, transform, load) tool like Improvado.
  • Configure Looker Data Studio to connect to the data warehouse, ensuring that the appropriate data sources, metrics, and dimensions are available for analysis and visualization.
  • Create custom dashboards and visualizations in Looker Data Studio, leveraging the imported Adobe Marketing Cloud data to gain valuable insights and inform decision-making.
  • For a more streamlined and efficient process, consider using Improvado to directly connect Adobe Marketing Cloud to Looker Data Studio, bypassing the need for manual data export, transformation, and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Marketing Cloud to Looker Studio with Improvado

Improvado is the ideal solution for connecting Adobe Marketing Cloud to Looker Data Studio, offering a seamless and efficient process for data integration. By using Improvado, organizations can benefit from the platform's automated data extraction, transformation, and loading capabilities, reducing the time and effort required to prepare the data for analysis. Additionally, Improvado's data connector for Looker Data Studio Adobe Marketing Cloud supports a wide range of metrics and dimensions, ensuring that enterprises can access the most relevant data for their specific needs. With Improvado's scalable and customizable solution, organizations can easily centralize their marketing and sales data, enabling them to make more informed decisions and drive business growth.

Summary of connection Adobe Marketing Cloud to Looker Studio

In summary, connecting Adobe Marketing Cloud and Looker Data Studio with Improvado offers numerous benefits for large enterprises. The platform provides a scalable and customizable solution for data integration, capable of handling large volumes of data and catering to the unique requirements of each organization. With Improvado's high-quality customer support, organizations can easily navigate the process of connecting their marketing data sources to BI and visualization platforms, ensuring a seamless and efficient experience. By leveraging Improvado for Adobe Marketing Cloud data analysis and visualization in Looker Data Studio, enterprises can gain valuable insights and make data-driven decisions to stay ahead in the competitive landscape. To discover more about Improvado's capabilities and how they can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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