Connect Adobe Analytics (ex. Omniture) to Mode to Streamline Marketing Analytics

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful analytics platform that helps enterprise companies gain valuable insights into their website and mobile app performance. By leveraging advanced data analysis and visualization, Adobe Analytics enables businesses to understand user behavior, optimize marketing campaigns, and make data-driven decisions to improve overall performance.

What is Mode?

Mode is a robust business intelligence (BI) and data visualization platform that allows enterprise companies to analyze, visualize, and share insights from their data. By connecting to various data sources, Mode provides an easy-to-use interface for creating custom reports and dashboards, enabling businesses to better understand their data and make informed decisions.

Connecting Adobe Analytics (ex. Omniture) to Mode

Connecting Adobe Analytics (ex. Omniture) to Mode can be achieved through several methods:

  • Using Adobe Analytics' API to query data and then importing it into Mode manually or programmatically.
  • Developing a custom data connector for Mode to directly access Adobe Analytics data.
  • Utilizing a third-party data integration tool, such as Fivetran or Stitch, to sync data between Adobe Analytics and Mode.
  • Employing Improvado's advanced marketing analytics platform, which covers the entire data pipeline from data extraction and transformation to visualization, simplifying the process of connecting Adobe Analytics (ex. Omniture) to Mode.

Regardless of the chosen method, the process typically involves several steps:

  • Setting up an Adobe Analytics API key and secret to authenticate the connection.
  • Specifying the required metrics, dimensions, and date ranges for the data you want to import into Mode.
  • Querying the data from Adobe Analytics and transforming it into the appropriate format for Mode.
  • Importing the transformed data into Mode, either manually or programmatically.
  • Creating custom reports and dashboards in Mode to visualize and analyze the imported Adobe Analytics data.

Using Improvado as your solution for connecting Adobe Analytics (ex. Omniture) to Mode offers several benefits over other methods. Not only does it simplify the process, but it also ensures that your data is accurately and efficiently transferred.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Mode with Improvado

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Mode, offering several key advantages over other methods:

  • It provides a seamless connection between the two platforms, streamlining the data import process and eliminating the need for manual data manipulation.
  • Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Adobe Analytics, ensuring that you have access to all of the data you need for your analysis.
  • The platform is highly customizable, allowing you to tailor the data import process to your specific needs and requirements.
  • Improvado's outstanding customer support ensures that any issues encountered during the data import process are quickly and effectively resolved.

By choosing Improvado as your solution for connecting Adobe Analytics (ex. Omniture) to Mode, you can ensure a smooth, accurate, and efficient data import process, enabling you to make the most of your marketing data.

Summary of connection Adobe Analytics (ex. Omniture) to Mode

In summary, connecting Adobe Analytics (ex. Omniture) to Mode is a powerful way to visualize, analyze, and share your marketing data. By leveraging Improvado's advanced marketing analytics platform, you can streamline the data import process, ensuring scalability, customization, and high-quality customer support. With Improvado, you can process large volumes of data, centralize your marketing and sales data, and ultimately make better, data-driven decisions for your business. To learn more about how Improvado can help you connect Adobe Analytics (ex. Omniture) to Mode, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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