Connect Adobe Analytics (ex. Omniture) to Looker for Insightful Visualizations

Streamline marketing decision-making with Improvado.

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What is Adobe Analytics (ex. Omniture)?

Adobe Analytics (ex. Omniture) is a powerful web analytics tool that helps enterprise companies analyze and optimize their digital marketing efforts. It provides real-time insights into customer behavior, marketing performance, and other vital metrics, enabling businesses to make data-driven decisions and improve overall marketing strategies. By leveraging Adobe Analytics, organizations can gain a deeper understanding of customer preferences, track campaign performance, and identify opportunities for growth.

What is Looker?

Looker is an advanced data visualization and business intelligence (BI) platform that enables enterprise companies to explore, analyze, and share their data with ease. By providing a unified view of data from various sources, Looker empowers organizations to drive better decision-making, optimize marketing strategies, and uncover insights that drive growth. With its intuitive interface and powerful analytical capabilities, Looker enables businesses to turn raw data into actionable insights, streamline reporting processes, and foster a data-driven culture throughout the organization.

Connecting Adobe Analytics (ex. Omniture) to Looker

Connecting Adobe Analytics (ex. Omniture) to Looker can be achieved through several methods, such as:

  • Using a pre-built Looker connector for Adobe Analytics, which simplifies the process of importing data from Adobe Analytics to Looker by automating data extraction, transformation, and load (ETL).
  • Developing a custom data connector using Adobe APIs to extract data from Adobe Analytics and load it into Looker. This approach requires technical knowledge and resources to develop and maintain the connector.
  • Exporting data from Adobe Analytics in CSV or JSON format and using Looker's native data import functionality to upload the data into Looker.
  • Utilizing a third-party ETL tool to extract data from Adobe Analytics and load it into Looker.
  • Choosing Improvado's marketing analytics platform to connect Adobe Analytics to Looker, which offers a seamless and scalable solution that automates the entire data pipeline, from data extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Adobe Analytics (ex. Omniture) to Looker with Improvado

Improvado is the best solution for connecting Adobe Analytics (ex. Omniture) to Looker, as it provides a complete data pipeline that automates data extraction, transformation, and normalization. With Improvado, organizations can easily access a wide range of metrics and dimensions from Adobe Analytics, enabling them to gain deeper insights into their marketing performance and make data-driven decisions.

Moreover, Improvado is built to handle large volumes of data from various sources, ensuring that businesses can scale their analytics efforts as their needs grow. It also offers a high level of customization, allowing companies to tailor their data integration and visualization processes according to their unique requirements. Lastly, Improvado's dedicated customer support team ensures that users receive prompt and comprehensive assistance whenever needed.

Summary of connection Adobe Analytics (ex. Omniture) to Looker

In summary, connecting Adobe Analytics (ex. Omniture) and Looker is made easy and efficient with Improvado's advanced marketing analytics platform. By automating the entire data pipeline and offering scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado enables organizations to centralize their marketing and sales data and unlock valuable insights with ease. To learn more about how Improvado can help you connect Adobe Analytics to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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