Connect Adobe Analytics Data Feed to Metabase Without SQL

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a comprehensive marketing data source that provides raw, hit-level data, enabling large enterprises to gain deep insights into their customers' behavior. Through granular data analysis, businesses can optimize their marketing strategies, improve user experience, and drive overall growth. By leveraging the power of Adobe Analytics Data Feed, enterprises can make data-driven decisions and stay ahead of the competition.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that allows enterprises to create and share interactive dashboards and reports. With its ease of use and extensive customization options, Metabase enables decision-makers to analyze complex data sets and gain valuable insights into business performance. By integrating Metabase into their workflow, enterprises can empower teams with data, streamline reporting processes, and make informed decisions to drive growth and success.

Connecting Adobe Analytics Data Feed to Metabase

Connecting Adobe Analytics Data Feed to Metabase can be achieved through various methods, such as:

  • Downloading the raw data files from Adobe Analytics Data Feed and manually importing them into Metabase.
  • Using a custom script or an ETL (Extract, Transform, Load) tool to automate the data extraction and import process.
  • Building a custom data connector for Metabase Adobe Analytics Data Feed that allows seamless data synchronization between the two platforms.
  • Utilizing a third-party data integration service to link Adobe Analytics Data Feed to Metabase, such as Improvado, which offers a complete data pipeline solution, from extraction through transformation and normalization to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Metabase with Improvado

Improvado is the best solution for connecting Adobe Analytics Data Feed to Metabase for several reasons:

  • Improvado automates the entire data pipeline, saving time and reducing the risk of errors in data extraction and transformation.
  • It offers a wide range of pre-built metrics and dimensions that can be extracted from Adobe Analytics Data Feed, ensuring accurate and consistent data analysis.
  • Improvado's platform is highly scalable and can handle large volumes of data, making it well-suited for enterprise-level organizations.
  • With Improvado's extensive customization options, enterprises can tailor the data integration process to meet their specific needs and requirements.
  • Improvado provides exceptional customer support, ensuring a smooth and seamless integration experience.

Summary of connection Adobe Analytics Data Feed to Metabase

In summary, connecting Adobe Analytics Data Feed and Metabase is an essential step for enterprises looking to leverage the power of data-driven insights. By using Improvado, businesses benefit from a scalable, customizable solution that simplifies the data integration process and centralizes marketing and sales data. With the ability to process large volumes of data and provide high-quality customer support, Improvado is the ideal choice for connecting Adobe Analytics Data Feed to Metabase. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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