Connect Adobe Analytics Data Feed to Looker Studio to Get Analysis-Ready Data

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What is Adobe Analytics Data Feed?

Adobe Analytics Data Feed is a powerful data source used by enterprise companies to collect, analyze, and act on their marketing data. It provides raw, unaggregated data, giving businesses deeper insights into customer behavior and marketing performance. By leveraging Adobe Analytics Data Feed, organizations can optimize their marketing efforts, improve customer experiences, and drive better business outcomes.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables enterprise companies to explore, analyze, and visualize data from various sources. With its user-friendly interface and powerful data modeling capabilities, Looker Data Studio allows businesses to make data-driven decisions faster and more efficiently. By integrating Looker Data Studio into their data stack, organizations can empower their teams to access the insights they need to drive growth and improve performance.

Connecting Adobe Analytics Data Feed to Looker Studio

Connecting Adobe Analytics Data Feed to Looker Data Studio can be accomplished through several methods:

  • Using Adobe's API to extract data from Adobe Analytics Data Feed and load it directly into Looker Data Studio.
  • Exporting data from Adobe Analytics Data Feed as CSV or JSON files, then manually importing them into Looker Data Studio.
  • Utilizing a third-party data connector for Looker Data Studio Adobe Analytics Data Feed, which automates the data extraction and import process.
  • Building a custom data connector for Looker Data Studio, tailored to the specific needs of your organization.
  • Choosing an advanced marketing analytics platform like Improvado to handle the entire data pipeline, from data extraction to visualization, for Adobe Analytics Data Feed and Looker Data Studio integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Adobe Analytics Data Feed to Looker Studio with Improvado

Improvado is the best solution for connecting Adobe Analytics Data Feed to Looker Data Studio due to its ability to handle complex data pipelines efficiently and effectively. With Improvado, you can easily extract data from Adobe Analytics Data Feed, transform and normalize the data, and load it into Looker Data Studio for visualization. This seamless process ensures high-quality data and saves time compared to manual or custom-built solutions.

Additionally, Improvado provides a comprehensive data dictionary that includes all possible metrics and dimensions for Adobe Analytics Data Feed, making it simple to choose the right data for your Looker Data Studio dashboards. With the ability to process large volumes of data, Improvado can centralize your marketing and sales data, enabling you to make data-driven decisions with ease.

Summary of connection Adobe Analytics Data Feed to Looker Studio

In summary, connecting Adobe Analytics Data Feed to Looker Data Studio allows organizations to leverage their marketing data to make smarter, data-driven decisions. By using Improvado as the connector between these two powerful tools, businesses can benefit from a scalable, customizable solution with high-quality customer support. Improvado's platform can handle large volumes of data, centralize marketing and sales data, and simplify the data extraction process. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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